Sujata Sahu

Programmatic Associate

Role
Programmatic Associate at IPG Mediabrands
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sujata Sahu

In my role in programmatic advertising, I have gained end-to-end experience across the campaign lifecycle, from initial trafficking to in-depth optimization. I have successfully managed and optimized 20+ campaigns, handling budgets of up to $1 million while driving performance improvements and delivering on client goals.I’ve had the opportunity to work with a diverse client portfolio, including prominent brands like Lexus, PwC, McDonald\'s, and Publix, developing tailored strategies and ensuring brand safety and ad fraud prevention. My experience also includes setting up and managing PG Deals, PMP Deals, Preferred Deals, and Open Auctions across top DSPs like DV360, Yahoo DSP, Xandr, and ZDSP.

Experience

  1. Programmatic Associate

    IPG Mediabrands

    Mar 2025 — Present · Pune, IN

Education

  • Pillai College of Arts,Commerce and Science

    B.A. Multimedia and mass Communication/ Media Studies

    2020 — 2021

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Sujata Sahu — Programmatic Associate at IPG Mediabrands in Mumbai, MH, IN | Unifers