Sujata Sahu
Programmatic Associate
- Role
- Programmatic Associate at IPG Mediabrands
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sujata Sahu
In my role in programmatic advertising, I have gained end-to-end experience across the campaign lifecycle, from initial trafficking to in-depth optimization. I have successfully managed and optimized 20+ campaigns, handling budgets of up to $1 million while driving performance improvements and delivering on client goals.I’ve had the opportunity to work with a diverse client portfolio, including prominent brands like Lexus, PwC, McDonald\'s, and Publix, developing tailored strategies and ensuring brand safety and ad fraud prevention. My experience also includes setting up and managing PG Deals, PMP Deals, Preferred Deals, and Open Auctions across top DSPs like DV360, Yahoo DSP, Xandr, and ZDSP.
Experience
Programmatic Associate
Mar 2025 — Present · Pune, IN
Education
Pillai College of Arts,Commerce and Science
B.A. Multimedia and mass Communication/ Media Studies
2020 — 2021
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