Sujata Gowda
Marketing Strategist | Digital Marketing Expert | SEO & SEM Specialist | Content Creator | Brand Growth | Social Media Campaigns | Data-Driven | Customer Acquisition | ROI Focused | B2B & B2C
- Role
- Strategic Partnerships & Alliances at Times Internet
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sujata Gowda
Strategic Partnerships & Alliance Operations professional with 20+ years of experience in…
Experience
Strategic Partnerships & Alliances
Dec 2024 — Present · Bengaluru, IN
Spearheading strategic alliances with premium brands across lifestyle, travel, and luxury segments to enhance customer offerings and brand positioning• Negotiated and secured high-impact partnership deals, driving customer engagement and business growth.• Managed the full partner lifecycle including onboarding, contractual negotiations, campaign planning, and relationship management• Collaborated cross-functionally with marketing, product, legal, and operations teams to execute co-branded campaigns and joint marketing initiatives.• Developed and executed targeted B2B sales strategies for the Co-branded Credit Card, onboarding premium lifestyle, travel, and luxury partners to drive customer swipes, milestone benefit usage, and seasonal campaign participation• Led end-to-end enterprise account management for strategic alliances, from prospecting and proposal pitches to contract negotiations and joint marketing activations, ensuring consistent partner engagement and transaction growth• Built and maintained a high-performing sales pipeline through market mapping, lead qualification, and consultative selling, aligning partner offerings with curated customer benefits to boost card usage and loyalty
Education
Narsee Monjee College of Commerce and Economics
Bachelor of Business Administration - BBA, Advertising
Trade wings
Bachelor of Commerce; Diploma; Diploma, Hotel Management & Tourism; Software Programming
1997 — 1999
Skills
- English
- Hotels
- Media Buying
- Strategy
- Customer Relationship Management (Crm)
- Advertising
- Customer Satisfaction
- New Business Development
- Press Releases
- Customer Service
- Marketing Management
- Brand Management
- Brochures
- Market Planning
- Marketing
- Budgets
- Rooms Division
- Media Planning
- Team Management
- Leadership
- Budgeting
- Crm
- Hotel Management
- Event Management
- Contract Management
- Workshop Facilitation
- Business Development
- Direct Marketing
- Project Planning
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