Sujan Mandal

Experience

1. Online Customer Conversion and Experience - E-commerce

   Godrej & Boyce Mfg. Co. Ltd.

   Feb 2016 — Present · Mumbai, IN

   Online Sales - Brand Website & Marketplaces (Flipkart, Amazon, Pepperfry & Others) • Tripled our pincode reach by pioneering a model that would leverage our dealer network while providing a seamless experience to customers. • Started eKart and RetailEZ models with Flipkart and Amazon at lowest rates in industry.(In parallel to SelfShip Model)• Reduced our delivery SLAs across platforms by enabling digital levers (like integration with Vinculum).• JBP with marketplaces, benchmarking and analysis to introduce exclusive online products targeting segment wise volumes and revenue objectives.• Improved seller score, Got f-assured tag while working on self-ship model, and quality verified tag. • Drove website projects to improve the customer journey in Product Management role.• Pioneered strategic changes to increase conversions, like introducing concept of Box MRP, reserve warehouse etc that required buy-in across multiple functions and Godrej companies.• Using Google Analytics, Mouseflow, Lighthouse to improve customer experience, performance marketing and key website metrics. Content Head ( Brand Website, Marketplaces, Social Media)• Formalized category-wise guidelines for content. Improved organic traffic with SEO friendly digital content.• Creation of A+ content and AR enabled content.• Worked with world renowned design agencies and tech partners from scratch, in the design and launch of all Interio brand websites i.e. ScriptOnline, U & Us, Interio B2C & B2B. • Worked on some very exciting marketing campaigns like Naikea, Sleep@10 etc. Head Online Customer Conversion and Experience• Formulated digital strategy with omni-channel approach for Interio and its sub brands (Script, U & Us). Leading and executing digital transformation program to equip brand for providing a Phygital retail experience. • Scaled up online sales leads generation and streamlined call center operations to drive O2O conversions.

Education

• Indian Institute of Management, Calcutta

  PGDM

  2010 — 2012

• Visvesvaraya Technological University

  BE

  1999 — 2003

Skills

• Program Management
• Requirements Analysis
• Vendor Management
• Business Intelligence
• Pre-Sales
• Competitive Analysis
• Strategy
• E-Commerce
• Corporate Website Management
• Product Management
• Analytics
• Business Strategy
• Team Management
• Business Development
• Business Analysis
• Digital Marketing
• Management Consulting
• Crm