Sujala Martis

About Sujala Martis

A strategic marketer by training and a business leader by choice, I bring over two decades of experience driving transformative growth, building iconic brands, and delivering measurable business impact across diverse industries—including precious jewelry, personal care, food, retail, media, e-commerce, and insurance. My strength lies in blending data-driven insights with creative storytelling to decode complex consumer behaviors and craft innovative strategies that fuel both top-line growth and long-term brand equity. I thrive on turning challenges into opportunities, developing strategies that resonate deeply with consumers while addressing evolving market demands. At the core of my leadership is a passion for inspiring and empowering high-performing teams. I believe success stems from fostering creativity, collaboration, and accountability—while always striving to set new benchmarks in marketing innovation and impact.

Experience

1. Director - Consumer Marketing

   Platinum Guild International

   Apr 2018 — Present · Mumbai, IN

   Part of the India Leadership Team • Sustained Category Growth: Delivered double-digit growth for the platinum jewelry category by tapping into younger consumer cohorts and high-potential growth segments. • Unprecedented Brand Metrics: Achieved all-time highs for awareness, consideration, and key conversions, setting new category benchmarks. • Men’s Platinum Expansion: Transformed Men’s Platinum into a high-growth segment, now contributing a significant share of the portfolio • MS Dhoni Signature Collection: Successfully launched a game-changing collaboration, integrating product innovation, retail activation, and full-funnel marketing across India and the UAE • Regional Expansion: Led the geographic expansion of two core brands into the UAE, strengthening their market presence over time • Post-Pandemic Recovery: Delivered growth post-pandemic through strategic recovery initiatives that maintained brand health and exceeded set targets. • Digital and Partner Growth: Built robust online-to-offline consumer journeys, driving double-digit growth in new users annually and increasing partner investments • Awards & Recognition: • Featured in Business World\'s - Marketing World’s Most Influential Women of 2024 • Nominated by Impact for their list of 50 most influential women in media, marketing & advertising for the last 3 years. • Contributed opinion pieces for marketing platforms like Social Samosa, Brand equity, Business World • Was on the jury for various prestigious awards held by key bodies and platforms like the Adclub- Effies, Emvies, Brand Equity, Exchange4Media, Campaign India judging brand cases and also leadership forums like Women leading change. • Have been part of industry relevant panel discussions on key platforms • Won recognition for the brands at forums such as the Effie’s and Emvies in categories like marketing excellence & media strategy

Education

• MMK College of commerce, Mumbai University, Mumbai

  B Com, Management

  1992 — 1997

• Bombay Scottish School, Mumbai

  ICSE, English, Maths, Science,

  1982 — 1992

• Welingkar's Institute of Management, Mumbai University, Mumbai

  MBA (PGDBA), Marketing

  1999 — 2001

• St. Xavier Institute of Communication, Mumbai University, Mumbai

  Post Graduate Diploma in Advertising & Marketing, Account Planning

  1997 — 1998

Skills

• Strategy
• Management
• Brand Development
• Brand Management
• Integrated Marketing
• Competitive Analysis
• Advertising
• Marketing Communications
• Media Planning
• Marketing
• Digital Marketing
• Leadership
• Crm
• Marketing Strategy
• Strategic Communications
• Market Planning