Sujai Rajapaul
Pricing | Revenue Strategy | Digital Business | Web 3.0 Project Lead
- Role
- Strategic Partner Manager at Meta
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sujai Rajapaul
With nearly two decades of experience in Media and NBFC\'s, catering to strategy, research and insights, I am currently leading the Web 3.0 project at SPNI Innovation Hub, a division of Sony Pictures Networks India (SPNI). My mission is to create a new revenue stream for the network while ensuring a seamless transition into the next phase of media consumption, leveraging the potential of non-fungible tokens (NFTs) and blockchain technology.As the AVP Revenue Strategy, I have been responsible for crafting and executing innovative revenue strategies, optimizing ad sales, and fostering strategic partnerships across the Sports, Hindi movies, Regionals, English Niche, and Kids genres of SPNI. I have also been the custodian of market research, pricing strategy, and competition tracking for these genres. I have applied my skills in marketing communications, customer relationship management, and online marketing to drive sustainable and profitable growth for the network. I am adaptable, collaborative, and eager to bring a fresh perspective to the media industry.
Experience
Strategic Partner Manager
Sep 2025 — Present · Mumbai, IN
Lead strategic relationships with top-tier record labels, publishers, and independent artists to expand the impact of music across Meta’s family of apps (Instagram, Facebook, WhatsApp, Threads).Drive growth for the Indian music ecosystem by conceptualising and launching digital initiatives that empower creators and artists to build sustainable communities.Collaborate with cross-functional teams to streamline content operations, rights management, and technical workflows for seamless music integration.Educate partners on platform best practices, helping them leverage features like Reels and Instagram Stories to trend-set and reach global audiences.Analyze quantitative metrics and market trends to deliver actionable insights that influence product roadmaps and partner development plans.
Education
University of Mumbai
BMS, Marketing
2001 — 2004
St. Dominic Savio High School
Secondary School Certificate
1987 — 1999
Mudra Institute of Communication, Ahmedabad (MICA)
Masters, Marketing Communication
2009 — 2011
SIES College of Commerce and Economics, Sion, Mumbai
BMS, Marketing
2000 — 2004
Skills
- Market Planning
- Planning
- Team Management
- Creative Writing
- Advertising
- Integrated Marketing
- Marketing Communications
- Fmcg
- Online Advertising
- Online Marketing
- Brand Development
- Segmentation
- Strategy
- Corporate Communications
- Customer Relationship Management (Crm)
- Market Research
- Customer Insight
- Marketing Management
- Sales
- Competitive Analysis
- Sales Management
- Media Planning
- Digital Media
- Crm
- Strategic Planning
- Tam
- Marketing Research
- Brand Management
- Data Analysis
- Marketing Strategy
- Business Development
- Digital Marketing
- Analytics
- Project Planning
- Business Strategy
- Product Marketing
- Consumer Behaviour
- Social Media Marketing
- Marketing
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