Suja Samuel

About Suja Samuel

I work at the intersection of politics, digital communication, and public narrative-building. Over the years, I have advised political leaders, shaped communication strategies, and helped build public narratives that are grounded in accuracy, clarity, and impact.As the Founder of ITSS Digital & Hebron Media, my digital advertising and PR agency based in Mumbai, I lead campaigns that blend creativity with data-driven strategy. I specialize in political communication, perception management, branding, and digital outreach, ensuring that every message reaches the right audience with the right intention.My journey has also been strongly connected with academia. As an Educator I joined ICFAI (MBA Faculty) later to Mumbai University & Various colleges and Institutions | Present• Teaching International Politics, Corporate Communication, Media Studies, Public Administration & PR.• Mentoring students, conducting seminars, and developing academic modules.• Recognised for significantly improving student performance, I have had the privilege of teaching, mentoring, and guiding students, shaping young minds with insights from real-world dynamics and communication practice.Across all roles. whether advising, teaching, or leading digital strategy, I focus on collaboration, clarity, and thoughtful communication. After all, every story matters, and I work to ensure it is told with clarity, conviction, and purpose.

Experience

1. Director

   Itss Digital

   Aug 2014 — Present · Navi Mumbai, IN

   With more than 25+ years of experience in Leadership position, Management consulting, Project management, Government Relations, etc… As an entrepreneur my Digital Ad and PR agency ‘ITSS Digital’ (http://itssdigital.com/) partners with clients to solve their complex Digital Media challenges (Promote, build brand awareness, generate leads, drive website, and develop APP) and build businesses. Political Advisor/ consultant: •Research analysis, Public Relations to ensure that the candidates remain in the public eye. Arranging various publicity drives for the candidate like media appearances and public meetings.•Planning election portfolios, strategies and other aspects of elections. Guest Lecturer:Political Science: Faculty- International Relations, Mumbai University.Mass Media: Public Relations, Digital Marketing, Contemporary Issues, Mass Communication, etc.Skill Development: Personality Development, Developing Core Skills, Presentation etc. Entrepreneur:ITSS Digital: Digital Advertising and Public Relations. Areas of work: •Digital: Website, Social Media Management, SEO, Content Marketing, Google Adwords, Analytics, Research.My specialties include Political Public Relations, Digital Media, consumer behavior, Branding and marketing campaigns.I enjoy generating new ideas and devising feasible solutions to broadly relevant problems. My friends and colleagues would describe me as a driven, resourceful individual who maintains a positive, proactive attitude when faced with adversity.