Sui L.
Author and seasoned international sales executive: visionary leader and proven achiever with success growing revenue, profit margin, market share, and organizations in electronic equipment business
- Role
- Vice President, Asia-pacific at Pico Technology
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Sui L.
As a seasoned sales executive, I have cultivated strategic partnerships and utilized effective sales and business development expertise to grow organizations and exceed revenue / margin targets, earning recognition for revitalizing business operations, growing profit and boosting APAC revenue in the electronic instrument and capital equipment manufacturing sector. GLOBAL SALES LEADER: Throughout my career I have propelled sales expansion and revenue/margin growth in Asia by leading large international teams and improving sales and business operations. As the Vice President Asia-Pacific at Teledyne LeCroy, I led six country GMs and teams cross APAC region. By aligning the synergy of the GMs/RSMs and the teams, penetrating key markets, optimizing go-to-market models and securing strategic accounts, I realized a $49 million in income in 2014 resulting in 10% YOY growth within a challenging market. MAXIMIZE GROWTH: I have always excelled at being analytical and perceptive of the market and relative value to maximize ROI. In 8 years being VP of APAC for Pico Technology I have created efficient country-focused go-to-market models, improved channel efficiency and successfully quadrupled revenue and more than tripled margin, and I kept the 8 year consecutive growth even through the COVID-19 pandemic. In parallel I have achieved sales expansion of 6 times in Japan and more than 10 times in China by securing strategic partnership to enhance market coverage and penetration. DEVELOP WINNING TEAMS: I attribute a large part of my leadership success to my ability to convey company value and bridge culture gaps among international teams, aligning them towards goal achievement. As a leader, I aim to instill a sense of ownership, accountability and winning by visiting employees in the field, providing individualized feedback and coaching. I also communicate clear expectations and metrics for performance success and mentor employees to achieve their career growth.
Experience
Vice President, Asia-pacific
Jan 2016 — Present · Seattle, WA, US
Education
Tsinghua University
Bachelor of Electronics Engineering
The University of Texas at Dallas
EMBA
Skills
- Danaher Business System
- Electronics
- Strategy
- Sales Management
- Business Development
- Sales Operations
- International Sales
- Organizational Development
- Sales
- Wireless
- Strategic Partnerships
- Cross-Functional Team Leadership
- Product Marketing
- Manufacturing
- Semiconductors
- Leadership
- New Business Development
- Consulting
- Management
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