Suhel Tanwar

About Suhel Tanwar

I hold a PGDM in Advanced Sales and Marketing from Indian Institute of Management…

Experience

1. National Key Account Manager

   Crompton Greaves Consumer Electricals Limited

   Feb 2025 — Present · Mumbai, IN

   Responsible for developing, building, and managing the product portfolio of Fans, Pumps, Lighting, Home & Kitchen Appliances, while expanding the rural sales network through Common Service Centres (CSC), Microfinance Institutions (MFI), and other Rural Alternate Channels. The role focuses on driving revenue growth, building strong partner relationships, and ensuring strategic alignment with company objectives to maximize rural market penetration.• Business Strategy & Planning Develop & implement the annual business plan for CSC, MFI, and rural alternate channels. Identify growth opportunities in untapped rural markets & design channel-specific strategies. Monitor market trends, competitor activities & emerging opportunities in the rural sector.• Channel & Partner Management Manage key accounts at the national level for CSC & MFI networks. Build & maintain strategic partnerships with rural distribution partners, NGOs, & local aggregators. Negotiate contracts, pricing & business terms to ensure mutually beneficial partnerships.• Sales & Revenue Growth Drive monthly, quarterly & annual sales targets for rural channels. Ensure product availability, visibility & demand generation in rural markets. Launch customized schemes & promotional offers suited to rural customers.• Operational Excellence Coordinate with supply chain teams to ensure timely product delivery & stock management. Work closely with marketing teams for localized campaigns and rural activation programs. Train to enable partner teams and rural entrepreneurs to effectively sell products. Stakeholder Collaboration Align with internal cross-functional teams (Product, Marketing, Finance) to support rural channel needs. Provide regular updates,detailed reports & action plan to senior management, highlighting performance metrics, key challenges, and emerging business opportunities.

Education

• Indian Institute of Management, Calcutta

  PGDM, Advance Sales & Marketing

  2015 — 2016

• University of Mumbai

  Graduation, Marketing Management

  2005

• Indian Institute Of Business Management And Studies

  Master of Business Administration (MBA), Business Management & Marketing

  2009 — 2010

Skills

• Customer Relationship Management (Crm)
• Strategy
• Gsm
• Product Management
• Competitive Analysis
• Sales Management
• Channel Partners
• Sales
• Sales Presentations
• Client Segmentation
• Telecommunications
• Key Account Management
• Account Management
• Management
• Direct Sales
• Solution Selling
• Managerial Skills
• Vendor Management
• Leadership
• Channel Management
• Marketing
• Business Strategy
• Team Management
• Mobile Devices
• Channel Sales
• Business Development
• Segmentation
• Sales Operations
• Customer Retention