Sugato Banerji
Director @Knexup
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WORK HISTORY
Director @Knexup
New Delhi, IN
India\'s MSME ecosystem has a structural gap. Expert talent exists. Growing businesses need it. But the matching layer is broken.Knexup is building that layer - a platform that connects MSMEs with domain experts for high-impact, outcome-basedengagements. As Director, I sit on the founding board, shaping governance frameworks, go-to-market strategy, and themonetization model for a platform targeting India\'s 63-million-strong MSME base.Contributing to governance structure and board oversight framework for a seed-stage technology ventureAdvising on consumer acquisition strategy drawing on 37 years of B2B and B2C scaling experienceProviding cross-industry strategic input on product positioning and MSME market entryThis role deepens active board governance practice - from fiduciary responsibility to strategic challenge - in a live, high-growth
EDUCATION
Indian Institute of Technology (Banaras Hindu University), Varanasi
Bachelor of Technology - BTech, Chemical Engineering
Indian Institute of Management Bangalore
Post Graduate Diploma in Management, Marketing/Marketing Management, General
Don Bosco School Park Circus, Kolkata
ISC, Class XII
SKILLS
ABOUT SUGATO BANERJI
I\'ve spent 37 years building businesses from scratch — and learning what it really takes to scale under constraints. From launching Airtel Digital TV as part of the founding team and taking it to the #2 market position in just 18 months, to pioneering the Mumbai Marathon at Standard Chartered Bank, to restructuring a operations team at DishTV for peak efficiency — my career has been defined by consumer-centric innovation, data-driven strategy, and the courage to challenge conventional playbooks. Today, I\'m channelling these 37 years into three directions: mentoring MSME founders scale from ₹50 Cr to ₹100 Cr through AI-enabled operations, advising startups on go-to-market and governance, and preparing to serve as an Independent Director on boards of mid-size companies navigating growth transitions.I write about scaling, consumer insight, AI for real businesses, and governance that prevents crisis — not compliance theatre.Let\'s connect if you\'re a founder, CXO, or board member navigating growth inflection points.
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