Suganya Sivachalam
Head of Ecommerce, Disruptors and Retail Vertical, Marketing Science @Meta
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WORK HISTORY
Head of Ecommerce, Disruptors and Retail Vertical, Marketing Science @Meta
US
As the visionary leader spearheading growth for a client portfolio investing billions annually in social media platforms, I am entrusted with crafting a comprehensive strategy that accelerates revenue expansion for the business using data. Working hand in hand with business development partners, developing growth plans, goal achievement, and strategic sales direction.Develop strategic partnerships with cross-functional teams, leveraging data-driven insights to shape compelling narratives. Identify high-impact projects and align organizational efforts. Together, scale best practices programs and programmatic initiatives, ensuring our clients maximize value and stay ahead in an ever-evolving digital landscape.Develop and accelerate strategic growth initiatives with Partners and Agency teams. Build integrated marketing campaigns and GTM materials. Design and develop incentive structures and tentpole moments for scaling at large. Define success KPI\'s, goals and tracking for the partnership engagement.Define multi-year strategies and influence executives in making right investment decisions using findings from data. Delivering operational excellence through account selections to engagement models, budget management, sales enablement, reporting and vendor collaborations, act as the driving force behind continued success, sharing compelling success stories that inspire and motivate clients & leadership teams at every turn.Passionate storyteller - Tentpole engagements, Industry events and Summits.
EDUCATION
PSG College of Technology
Master of Science (M.Sc.), Computer Technology
Bharathiyar University
Post Graduate Diploma in Science, Computer Science
PSG College of Technology
Bachelor of Science (B.Sc.), Computer Science
SKILLS
ABOUT SUGANYA SIVACHALAM
A dynamic leader with a proven record of driving revenue growth across diverse industries including technology, eCommerce, retail industries via data driven decision making. Skilled in leading globally distributed teams and crafting effective business development strategies. Passionate about fostering healthy team dynamics and strong cross-functional relationships with product, sales, data, and marketing teams.
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