Suganesh S
Assistant Professor @Bannari Amman Institute Of Technology
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WORK HISTORY
Assistant Professor @Bannari Amman Institute Of Technology
Sathyamangalam, IN
EDUCATION
Christ University, Bangalore
Master of Business Administration - MBA, Marketing
National Institute of Technology, Tiruchirappalli
M.Sc, Computer Science
ABOUT SUGANESH S
Assistant Professor at Bannari Amman Institute of Technology, School of Management Studies, and PhD Scholar in Marketing at NIT Trichy. My research interests focus on Digital Marketing, Consumer Behavior, AI-assisted analytics, and technology-driven business transformation.Certified Scrum Master with 5+ years of hands-on experience in Agile environments and Scrum ceremonies, specializing in Web and Mobile Application Development. Experienced in design thinking-based solutioning, functional gap analysis, requirement gathering, competitor analysis, and benchmarking.Proficient in product backlog management, writing user stories and acceptance criteria, and preparing comprehensive documentation (BRD, FRD). Skilled in UAT coordination and managing the full Software Development Lifecycle (SDLC).Strong in stakeholder communication, process optimization, and driving digital transformation initiatives. Passionate about integrating AI, Business Analytics, and Marketing strategy to bridge academic research with real-world business applications.
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