Sugandha Singh
Senior Manager - International Business @TVS Motor Company
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WORK HISTORY
Senior Manager - International Business @TVS Motor Company
Bengaluru, IN
Regional Planning & Growth Strategist - South Asia & ASEAN MarketSouth Asia (Apr 2025 – Present)Leading strategic planning across Bangladesh, Nepal, and Sri Lanka, with a focus on driving growth in affordable mobility segments- Spearheading market share growth via pricing strategy, segment-focused offerings, and localized marketing- Planning launches of region-specific commuters and entry scooters based on consumer insights and market gaps- Enhancing dealer productivity, network reach, and customer experience to strengthen brand pull- Embedding customer feedback, service insights, and forecasting discipline into demand planning- Enabling agile decision-making through improved business intelligence and market responsiveness.ASEAN (May 2024 – Mar 2025)Managed planning for Indonesia, Vietnam, Philippines, Cambodia & Myanmar, supporting growth in both 2-wheeler & 3-wheeler segment - Designed go-to-market strategies aligned to local trends, consumer behaviour, and dealer dynamics- Identified volume opportunities and supported deeper market penetration for 2W & 3W segment – with strikingly different customer profiles- Strengthened portfolio planning by benchmarking competitive models, price corridors, and regulatory fit- Improved monthly planning accuracy and dealer profitability through streamlined processes.
EDUCATION
University of Mumbai
Bachelor of Engineering - BE
XLRI Jamshedpur
PGDM (GM)
ABOUT SUGANDHA SINGH
As a strategic and driven leader, I thrive on turning complex challenges into…
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