Sufyan A.
Public Relations Director @Info-Tech Research Group
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WORK HISTORY
Public Relations Director @Info-Tech Research Group
As the lead for Info-Tech Research Group’s global PR and media relations strategy, my main focus is on building strong journalist relationships and amplifying the firm’s research, content, and analyst expertise across international markets. I also help guide our talented PR team with initiatives that enhance the brand\'s visibility, strengthen credibility, and make our stories easier to share.
EDUCATION
Lambton College
Chemical & Power Engineer, Chemical Production, Power Engineering
Lambton College
Business Administration, Marketing
ABOUT SUFYAN A.
As a global PR and media relations professional, I help journalists make sense of complex tech-related topics by connecting them with the right experts at the right time. Since joining the PR team in 2020 and bringing all PR efforts in-house in 2022, Info-Tech Research Group has seen more than 700% growth in earned media coverage and has become one of the most visible and frequently cited analyst firms worldwide.Over the past 5 years, my work has contributed to over 3,100 earned media placements, with coverage in The Wall Street Journal, Forbes, Harvard Business Review, MSN, Fortune, CIO, Computerworld, TechTarget, ZDNet, VentureBeat, CIO Dive, and more. These efforts have helped generate $600+ million in ad value equivalency, more than 130 billion in aggregate readership, and global mentions.Curiosity has always been a constant in my life. I\'ve always been drawn to understanding the why behind the what, whether that meant taking apart toys as a kid or unpacking research blueprints today. That mindset has shaped how I support analysts, how I frame narratives, and how I help journalists uncover insights that genuinely resonate with their audiences.
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