Sue Watts
- Role
- Global Head of Marketing & Communications for Digital Brand Services at CSC
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Sue Watts
MARKETING & COMMUNICATIONS LEADER of outcomes-focused marketing plans that build valued…
Experience
Global Head of Marketing & Communications for Digital Brand Services
Mar 2019 — Present
Create and implement global marketing strategy and plan for a $400M division of CSC. • Manage team of four marketing managers and leverage both internal and external marketing services. • Re-engineered demand generation and improved marketing influenced revenue by 49% in 2019. • Directed new messaging framework and launched successful new technology solutions as part of a cohesive and impactful portfolio. • Develop research-based C-suite personas to influence and shape customer messaging. • Led the development of a marketing dashboard and scorecard for our division. • Ensure the adoption of the Company\'s brand standards and voice in communications worldwide, employing multi-media strategies to deliver competitive distinction. • Serve as senior communications and media relations counsel and spokesperson, working with external agencies and internal teams to craft and place content and media that highlights the company’s expertise.
Education
Boston College
BA, English & Marketing Concentration
1988 — 1992
Villanova University
MBA, Master's in Business Administration
1995 — 2001
Skills
- Search Strategy
- Corporate Branding
- Social Media
- Customer Insights
- B2c Marketing
- Change Management
- Market Analysis
- B2b
- Communications Strategy
- Demand Generation
- Brand Management
- Brand Development
- Product Marketing
- Mergers & Aquisitions
- Business Development
- Product Development
- Social Media Marketing
- Internal Communications
- Public Relations
- Brand Architecture
- B2b Marketing
- Marketing Management
- Leadership
- Digital Marketing
- Strategic Marketing
- Strategic Communications
- Leadership Communications
- Corporate Marketing
- Management
- Product Management
- Brand Awareness
- Lead Generation
- Market Strategy
- Inbound Marketing
- Marketing Strategy
- Segmentation
- Global Marketing
- Market Research
- Brand Identity
- Market Planning
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