Sue Smith

About Sue Smith

As a Senior Copywriter and Creative Lead, I craft compelling narratives that seamlessly blend brand messaging with (dare I say funny?) entertainment. From concept development to final executions, I specialize in writing, scripting, and leading innovative content executions and multi-platform campaigns.I\'ve worked in-house at Hulu, Apple, Funny or Die, Ruggable, and Havas to develop innovative copy across digital, social, and experiential platforms. A career highlight? Getting to work with The Secret Lives of Mormon Wives gals to promote M3gan 2.0.In another lifetime, I was a comedian on VH1, MTV, and Lifetime shows. I was named one of the funniest women in NYC by Time Out New York, and my freelance writing has appeared on Glamour, Jezebel, Reductress Vice, and Refinery29. I bring my edgy style of comedy to just about everything that I do.Cool Specialties:*Branded Entertainment & Video Creative – Writing, scripting, and overseeing production for premium advertising content that\'s also funny.*Copywriting – Crafting sharp, persuasive copy for streaming, digital, and social platforms.*Creative Direction – Leading ideation, pitch development, and execution to bring brand stories to life.* Cross-Functional Collaboration – I\'m a good vibe! I work seamlessly with marketing, design, sales, and production teams to deliver A+ creative.

Experience

1. Senior Copywriter

   The Walt Disney Company

   Jun 2022 — Present

   As a Senior Copywriter with Disney Creative Works, I answer RFPs and oversee creative executions for major brands across Disney\'s portfolio.(Hulu, Disney+, Freeform, ABC, and even Disney Channel.) It\'s a blast! Here\'s what I do:* Lead the creative development and execution of branded video content, overseeing scripting, storytelling, and visual direction to ensure alignment with both brand objectives and platform identity.* Write copy for a variety of on-channel videos and ad units, including clip-based promo and copy-driven graphics.* Collaborate closely with creative and strategy teams on pitches that run the gamut from :30s videos, to original social short-form series, to 360 campaigns.* Act as a creative lead during client meetings, pitches, and kick-off calls.

Education

• Upright Citizen’s Brigade

  Comedy

  2007 — 2015

• New York Yoga

  RYT- 200hr, Yoga Teacher Training/Yoga Therapy

• Pace University

  BA, English

  2000 — 2004