Sue Rodman

About Sue Rodman

I don’t believe marketing’s job is to just produce pretty collateral. I believe it exists…

Experience

1. Vice President Marketing

   Peachtree Group

   Oct 2022 — Present · Atlanta, GA, US

   Peachtree Group is an investment firm driving growth with a diverse portfolio of more than $10 billion in commercial real estate assets and other ventures. Peachtree has executed hundreds of investments since inception with a focus on real estate acquisition, development and lending.Brand manager responsible for aligning under one umbrella and building out inbound marketing* Building the marketing department from the ground up. Serving on the senior leadership team* Spearheaded company rebrand, including development, launch and ongoing brand management, bringing seven divisions under one umbrella* Rebuild and manage website on new platform to align with brand architecture and company vision, including building out product specific landing pages, growing site traffic by more than 300%.* Work cross-functionally to develop inbound marketing campaigns to generate qualified leads for sales activation* Manage $475K+ traditional and digital advertising budget to support organic strategic marketing * Digital marketing oversight including social media strategy, email marketing, and SEO* Source and manage freelance and agency partners including media relations, marketing, branding, advertising, graphic design and content creation

Education

• Virginia Tech

  BA

Skills

• Blogging
• Live Broadcast
• Public Speaking
• Fundraising
• Marketing Strategy
• Publishing
• Integrated Marketing
• Leadership
• Publicity
• Social Networking
• Google Analytics
• B2b
• Marketing Communications
• Facebook
• Direct Marketing
• Online Marketing
• Email Marketing
• Press Releases
• Social Media Marketing
• Public Relations
• Media Relations
• Social Media
• Spokesperson
• Editing
• Strategy
• Start-Ups
• Creative Direction
• Event Management
• Digital Strategy
• Marketing