Sue Pryce
Director and Co-founder @Tyreswift
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WORK HISTORY
Director and Co-founder @Tyreswift
Oxfordshire, GB
TyreSwift is dedicated to providing advanced solutions for the automotive aftermarket. We offer a comprehensive range of drive-over, drive-through, and digital smartphone inspection and reporting systems. Utilising cutting-edge AI technology, our tools automate tyre, alignment, and body damage inspection, thereby accelerating aftermarket revenue and profitability.Through strategic partnerships with leading testing equipment manufacturers and AI-assisted digital inspection system developers, such as Tchek, Beissbarth, Anyline and TScan, we deliver premium quality hardware and digital tools. These are integrated with TyreSwift’s cloud-based software on a unified platform, offering further integration capabilities with eVHC or DMS software. For automotive aftermarket dealerships, marketplace retailers, independent workshops, remarketers and fleet managment companies, we create opportunities to enhance customer trust and loyalty, grow aftersales revenues and discover business process efficiencies. As Marketing Director my role encompasses marketing strategy creation and acceleration of marketing programmes that drive business growth, including partner marketing initiatives, brand development and new business demand generation.
EDUCATION
Sheffield University
Dual Honours Business Studies and German
SKILLS
ABOUT SUE PRYCE
Responding to today’s market needs, TyreSwift has created a range of tyre tread depth…
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