Mususu Muchima
Senior Director of Marketing - Global @Csa Group
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WORK HISTORY
Senior Director of Marketing - Global @Csa Group
Toronto, ON, CA
Responsible for the lead generation or growth marketing function at CSA Group at a global scale, overseeing strategic marketing, customer acquisition and existing customer growth • Ensuring a customer-centric approach in all global customer acquisition and retention strategies to ensure a high lifetime customer value • Building a driven and passionate team of the next generation of marketers by establishing a culture that encourages innovation, continuous development and strategic problem solving through compassionate leadership and mentorship• Leading a high-performing global marketing team (covering North America, Europe and Asia) in achieving revenue growth targets through strategic marketing that is data driven• Refining marketing approaches to keep up with trends and technological advancements
EDUCATION
Schulich School of Business - York University
MBA, Marketing and Strategy
St. Cloud State University
Honours Bachelor of Science (H.BSc), Biochemistry
ABOUT MUSUSU MUCHIMA
A passionate and high-performing Senior Marketing Director with extensive Business-to-Business (B2B) marketing and sales experience within the consulting, oil and gas, energy, engineering/manufacturing, pharmaceutical and insurance industries. An innovative, customer-focused leader with experience accelerating ROI for North American and global brands (including highly technical businesses). Excellent at implementing growth strategies using a strategic marketing approach that is driven by marketing analytics. Core competencies: Demand Generation/Digital Marketing/B2B Marketing/Strategic Marketing Planning/Customer Acquisition/Content Marketing/Sales Enablement/Developing high-performing teams Career highlights include: Built the existing high-performing demand generation marketing function (strategic planning, content, digital marketing, social media, and tradeshows) Developed the go-to-market plan for the launch of 3 key businesses, resulting in a sales pipeline of 125% over the target Successfully relaunched a new service/product in the US market which led to a 400% increase in revenue from $250K to over $1M in 2 years, by strategically targeting key channels and incorporating an effective digital strategy. Instrumental in the development of the global 3-year strategic plan for the €9B Bureau Veritas organization by making recommendations on future growth segments and markets to invest in. Selected as the only Canadian representative to be part of the global team determining the 3-year strategic direction of Bureau Veritas on a global scale
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