Sue McCormick
Vice President of Sales & Marketing @Island Hospitality Management
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WORK HISTORY
Vice President of Sales & Marketing @Island Hospitality Management
Responsible for cultivating a high-performance sales culture that drives accountability, growth, and impactful sales performance across hotel portfolio. Lead sales and marketing strategy - accelerating topline revenue, expanding market share, and strengthening competitive position. Anticipate emerging trends and future demand to activate forward-thinking initiatives that position the organization ahead of industry shifts. Partner with operations, revenue, and digital leaders to execute targeted business plans and deliver measurable, sustainable results.
ABOUT SUE MCCORMICK
Hospitality executive with 20+ years of experience driving revenue growth, operational excellence, and multi-property performance across branded and independent hotel portfolios. Experienced in Vice President, Regional, General Manager, and Director of Sales leadership roles, partnering closely with teams and stakeholders to align commercial strategy with operational execution to deliver measurable results.Known for building high-performing, accountable teams and leading multi-property operations through disciplined execution and data driven decision making. Core strengths include P&L ownership, revenue optimization, sales and operations leadership, talent development, strategic planning, and owner relations, consistently improving profitability, performance, and asset value.Outside of hospitality, I am involved in community focused residential revitalization projects, restoring homes in legacy neighborhoods with an emphasis on thoughtful design and long-term value, bringing the same results driven mindset to every project.
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