Suellen MacHado
Director of Field Marketing, Emea & Apac @Daon
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WORK HISTORY
Director of Field Marketing, Emea & Apac @Daon
IE
EDUCATION
Fitzwilliam Institute
Diploma, Data Analytics
Pontifícia Universidade Católica do Rio Grande do Sul
Posgraduate, Digital Journalism
Trinity College Dublin
Leading Digital Marketing Strategy Programme
SENAC RS
Posgraduate, Marketing and Communication Strategy
Unisinos
Journalism, Journalism
SKILLS
ABOUT SUELLEN MACHADO
I’m experienced marketing manager with solid experience in both B2B and B2C sectors. I have worked in 3 different countries, Brazil, Angola and in the last 8 years in Ireland, most recently in a global company leading EMEA and APAC marketing activities. I hold a proven track record of leading marketing teams, managing lead generation campaigns in alignment with sales pipeline, excellent project management skills coordinating events and campaigns in European and Asia Pacific countries and the development of GTM strategies based on multi touch regional and global campaigns.Key Skills:• ABM – Account Based Marketing • GTM Strategies• Project Management• Sales funnel optimization & CRO strategies • Marketing campaign development and localisation • B2B & B2C Marketing Campaigns (emails, webinars, events, digital marketing)• Marketing Campaign Management, strategy, and reporting• Event and Trade Shows Management • Partners & Vendors Relationship Management• Google Ad Words and Analytics, LinkedIn Ads, Display Ads• Inbound Marketing | HubSpot | 6Sense• Lead & Demand Generation• Reports and Dashboards
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