Suelen Faria Alves
Founder and CEO @Karizoda Growth & Ia
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WORK HISTORY
Founder and CEO @Karizoda Growth & Ia
Boston, MA, US
Desenvolvimento, análise e implementação de diretrizes estratégicas para apoio e alcance de melhores resultados da área comercial.> Benchmarking, pesquisa de mercado, definição e elaboração de mídias (marketing de conteúdo), gestão e planejamento de projetos de CRM e data-base marketing.> Programação e acompanhamento de ações Cross Selling e Upselling.> Levantamento de necessidades, desenvolvimento de briefings, elaboração de estudos e planejamento de forma a mensurar resultados de forma contínua.> Gerenciamento de cronogramas priorizando as necessidades apontadas pela instituição.> Planejamento, desenvolvimento e implementação de atividades de segmentação, prospecção, desenvolvimento e retenção de clientes.> Inteligência de mercado: Análise mercadológica, de concorrência, tendências e fatores influenciadores.> Marketing Online: Criação de fanpage/gestão de conteúdo. Planejamento, criação e gestão de campanhas, acompanhamento de métricas.> Marketing Offline: Planejamento estratégico, desenvolvimento e gestão de marcas, identidade visual, portfólios, campanhas internas e externas.> Planejamento, acompanhamento e gestão de eventos corporativos.
EDUCATION
Centro Universitário Newton Paiva
Master of Business Administration (MBA)
Centro Universitário Newton Paiva
Bachelor's degree
ABOUT SUELEN FARIA ALVES
My goal is to help Brazilian and American tech companies double their revenue and their founders to step away from daily operations and achieve greater profitability. My expertise lies in- Companies that have received their first investment round or need to grow enough to attract it. These companies need to accelerate results and understand that having a partner consultancy like ours can make them more competitive and scalable- Established companies in the market in Brazil, the United States, and Latin America, which stagnated in their customer base. Understanding that scaling requires market intelligence and research, implementing a sales machine, and discovering new forms of acquisition, scaling, and mastering sales processes. I can help with- Sales and marketing consulting for Inbound and Outbound strategies- An in-depth market analysis, competitor evaluation, target audience research, and uncovering your business\'s ideal customer profiles- Building an authority positioning for Founders, Partners, Directors, and the company itself, to explore their full potential and create a more attractive brand with a relevant voice, based on structured short, medium, and long-term strategic planning- Developing strategic documentation, market and competitor research, as well as structuring the entire marketing and sales operation, covering all stages of your business’s sales funnel, focusing on acquiring new clients. Performance Marketing, Branding, and Content. Implementation of efficient sales processes. My results typically include- A significant increase in sales volume and brand awareness within the target market (70% of companies double or triple their revenue in 12 months)- Reduction in marketing and sales investment costs- Improved performance, higher competitiveness, and better positioning compared to competitors. My background includes a degree in Business Administration focusing on International Trade, a postgraduate degree in Marketing and Sales, a master coach and specialist in Neuromarketing, and a postgraduate degree in Process Management. With the knowledge and experience I’ve gained, particularly in companies strongly focused on short-term results (from startups to large multinationals), I’ve combined market insights and achievements with my life’s purpose: to bring marketing to any entrepreneur who has a strong desire to grow quickly, in a structured and sustainable way, even if they are implementing my strategies from scratch. Connect with me here or visit karismarketing.com!
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