Suegene Chung
Digital Media Manager Sem & Ppc @Monster Energy
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WORK HISTORY
Digital Media Manager Sem & Ppc @Monster Energy
Own paid media strategy across 11 accounts, both M Claw and Strat brands, aligning campaign objectives with broader brand and marketing initiatives - Partner cross-functionally with brand, creative, and broader Media team to ensure cohesive campaign execution across channels- Contribute strategic input to campaign briefs, ensuring paid media supports overarching messaging and audience targeting - Supported expansion into TikTok Search, indentifying new audience engagement opportunities - Provide strategic input into campaign planning, ensuring search initiatives reinforce overarching messaging and audience strategy - Lead external agency partnership across two brands, setting strategic direction on media planning, budget allocation, and optimization standards - Oversee forecasting and investment pacing to ensure disciplined budget management - Deliver executive-ready performance narratives and strategic recommendations to Directors and VP leadership- Present performance insights and strategic recommendations to senior leadership- Implement structured testing roadmaps and learning agendas to continuously elevate campaign effectiveness
EDUCATION
The University of California Irvine
Bachelors , International Studies
ABOUT SUEGENE CHUNG
First and foremost, I LOVE making money. Nothing I love more than making my clients money and hitting their KPI goals. I\'m well experienced in marketing with 7 years of experience, and 5 years specifically in paid search.Since I have joined my team at Real Eyes Digital, I have been sharpening my skillsets and helping multiple business owners increase: their revenue, ROAS and brand awareness. My focus has pivoted more towards strategy and how to help scale the business while maintaining KPI goals as I\'m increasing ROAS through strategic marketing initiatives and paid media efforts. I\'ve been able to use my previous knowledge in marketing to help with marketing outside of the paid search realm, such as conducting offsite CRO audits and making other suggestions to help lift brand awareness targeting their website and SEO efforts. In Q1 2023, I\'ve helped one of my clients double ROAS while effectively suggesting marketing initiatives outside of paid media. Within the second month for this client, I’ve increased clicks by 25% within the first half of the month and increased their impressions by 32%. I’ve helped one of my other clients grow YoY ROAS by 84%, while also increasing conversions by 89% and decreasing CPA by 50%. I have also recently helped rebrand a large, well known fitness company while hitting well within the CPO goals within the first month of taking over the account.Verticals of Experience: DTC Health, DTC Retail, DTC Beauty, DTC Hair care, Health & Fitness and Cooking.Skills: Experienced Search Engine Optimization Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Advertising and Marketing, Search Engine Optimization (SEO), Conversion Rate Optimization, Cross-Channel Collaboration, Market Research and Trend Analysis, Client Relationship Management and Google Ads (Shopping, Search, Discovery, Youtube and Pmax). Strong marketing professional with a Bachelors focused in International Studies from The University of California Irvine.
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