Sue Shannon
President @ IceeNOW | Portable Cold Therapy for Athletes & Teams
- Role
- Founder & CEO at Iceenow
- Location
- Melbourne, FL, US
- LinkedIn followers
- 500 followers
About Sue Shannon
Marketing and business leader with extensive experience championing marketing initiatives for Fortune 500 companies as well as Small Businesses. Experienced in leading new product development from strategic planning, through creative process, development, research and launch.Specialties: New Product Innovation * Strategic Planning * Retirement Planning * College Savings * Business Development * Market Analysis * Project Management * Moderator/Facilitator * Brand Strategy * Market Research * Category Management * Team Development & Leadership * Financial Analysis * Trend Spotting * Business Builder
Experience
Founder & CEO
Aug 2018 — Present · FL, US
Boomerang Wellness, Inc.
Education
Wake Forest University School of Business
Master of Business Administration (MBA), Marketing
1986 — 1988
The University of Queensland
BA, Economics
1981 — 1985
Skills
- Marketing
- Leadership
- Management Consulting
- Marketing Research
- Health Insurance
- Product Development
- Strategy
- Customer Insight
- Market Research
- Focus Groups
- Strategic Planning
- Brand Architecture
- Marketing Strategy
- Life Insurance
- Project Management
- Business Development
- Pricing
- Segmentation
- Analytics
- Retirement Planning
- Consumer Products
- Disability Insurance
- Market Analysis
- Consumer Behaviour
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