Susan Murray

Marketing Leader | Driving Growth | Demand & Lead Generation

Role: Senior Manager, Demand and Lead Generation at Huntington National Bank
Location: Boston, MA, US
LinkedIn followers: 500 followers

About Susan Murray

I thoroughly enjoy developing and executing lead generation campaigns and nurture strategies to achieve company goals. I create and manage many prospect-generating virtual and in-person events and customize reporting to optimize future campaigns. I thrive in fast-paced environments where collaboration is key. I coordinate the planning and execution of demand generation and account-based marketing campaigns that drive revenue growth and customer retention. I have more than 15 years of experience in B2B and technology marketing, with a proven track record of delivering results across multiple channels and platforms. Expertise & Knowledge:My core competencies include demand generation, campaign management, marketing operations, field marketing, account-based marketing, video editing, email marketing, webinar production, event management, and market research. I am passionate about creating engaging and effective marketing campaigns, programs and content that showcases the value and innovation of a company\'s products and services. I have worked at the customer data platform and data management solutions company, Redpoint Global, and the media companies, Foundry (formerly IDG) and Forbes in various marketing, demand generation and customer engagement roles. In 2008, I received the CXO Media President\'s Award for excellence in marketing programs.

Experience

Senior Manager, Demand and Lead Generation
Huntington National Bank
Sep 2025 — Present

Education

Boston College
BS, Marketing

Skills

Html Emails
Social Media
Managerial Experience
Advertising
Salesforce.com
Adobe Creative Suite
Marketing
Copy Editing
Events
Advertising Collateral
Email Marketing
Graphic Design
Team-Oriented
Online Advertising
Blogging
Lead Generation
Direct Marketing
Digital Media
Research
Creative Writing and Packaging
Microsoft Office
Marketing Communications
Newsletters
Digital Marketing
Marketing Research
Sales Presentations
Social Media Marketing

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