Sue Jenkins
Head of Commercial Development @Wyboston Lakes Resort
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WORK HISTORY
Head of Commercial Development @Wyboston Lakes Resort
Bedfordshire, GB
Driving the strategic and commercial growth of Wyboston Lakes Resort through the expansion of our property portfolio, development of innovative offerings such as our Contracted Space service, and delivery of long-term commercial plans. I collaborate across departments to drive revenue, shape guest experiences, and ensure the resort remains a dynamic, future focussed destination. Passionate about creating sustainable value through planning, partnerships and commercial innovation.
EDUCATION
Bournemouth University
Bachelor of Arts (B.A.), International Hospitality Management
SKILLS
ABOUT SUE JENKINS
I lead key initiatives driving the resort\'s long-term commercial success, my role spans the strategic expansion of our property portfolio, the development of our Contracted Space offering, and shaping the overall commercial development of the resort. I bring over 20 years of experience in the hospitality industry, with a passion for transforming spaces into profitable, experience-led destinations. A results orientated and creative Commercial Development Manager, I\'ve played a pivotal role in writing and delivering our commercial development strategy - a core blueprint for sustainable resort growth. One of my proudest achievements is the launch and development of Landing Pad, a strategic service designed to generate secure, long-term revenue for the business. I\'ve collaborated on consultancy contracts with multiple venues and organisations wanting to specialise in meetings and events. With a strong foundation in both business development and hospitality management, I\'ve consistently delivered data-informed, actionable business plans that adapt to evolving trends and market demands. My approach blends strategic planning, market analysis and revenue optimisation, with a clear focus on creating spaces that not only perform commercially but leave a lasting impression on our guests. Looking ahead, my goal is to continue spearheading innovative commercial strategies that challenge the status quo, inspire teams, and drive meaningful growth in the ever-evolving hospitality landscape.
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