Sue Bettenhausen

Director of Digital Experience @Nasco Education

Janesville, WI, US

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Aug 2023 — Present

Director of Digital Experience @Nasco Education

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EDUCATION

N/A

University of Wisconsin-Whitewater

B.A.

SKILLS

Operating BudgetsSEOE-CommerceCatalog DevelopmentDirect MailSEO CopywritingSocial Media MarketingWeb AnalyticsIntegrated MarketingContent Management Systems (Cms)MarketingDatabase MarketingSearch Engine Optimization (SEO)Email MarketingCross-Functional Team LeadershipUser ExperienceContent StrategyDigital ContentMarketing StrategySemCatalog MarketingInteractive MarketingGraphic DesignMedia BuyingCopywritingWeb DesignPpcContent DevelopmentOmnitureWebsite PromotionWeb ContentDigital Direct MarketingProcess OptimizationBusiness-to-Business (B2b)Content ManagementLanding Page OptimizationB2bDirect MarketingMarketing CommunicationsCreative Direction

ABOUT SUE BETTENHAUSEN

Proven marketing professional that uses solid content strategy and analytics to drive effective marketing campaigns. Skilled branding, style guide and data governance ambassador that will protect your brand voice and put your best foot forward with all your marketing communications. Extensive multi-channel marketing success directing creative, website content, product data, branding, email, social media, direct mail and catalog marketing. Successful history in content strategy, creation and execution. Recognized for being a nice combination of creative and analytic.

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