Sudipto Chatterjee

About Sudipto Chatterjee

As a versatile and results-driven media professional with over two decades of experience, I specialize in media strategy and planning, media buying, and driving digital transformation for leading brands. I have a proven track record in managing a wide range of categories, including FMCG, Consumer Electronics, D2C/Dotcom, and Telecom.Throughout my career, I\'ve consistently delivered impactful and data-driven strategies that optimize media spend, enhance brand visibility, and drive consumer engagement across digital and traditional platforms. My expertise spans end-to-end media management, from in-depth market analysis and audience targeting to cross-channel campaign execution and performance optimization.With a particular focus on FMCG, I have honed my ability to craft and execute media plans that drive penetration and growth for brands targeting the unique and complex Indian consumer. I bring a deep understanding of local market dynamics, cultural nuances, and consumer behavior to create strategies that resonate with diverse audiences and deliver impactful results. Whether it\'s maximizing brand visibility, driving product adoption, or building long-term brand equity, I leverage data-driven insights to design campaigns that optimize media spend and enhance consumer engagement.I am passionate about leveraging emerging technologies and innovative digital solutions to drive business growth and stay ahead of the curve in the ever-changing media landscape. Open to collaborating with forward-thinking teams and brands looking to elevate their media strategies, harness digital transformation, and create lasting impact in the Indian market.

Experience

1. Managing Partner- Aor Lead -gcpl

   WPP Media

   Apr 2025 — Present · Mumbai, IN

Education

• Graduate school of Business and Administration

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

• Lucknow Christian College

  Bachelor of Science - BS, Chemistry