Sudipta Roy
Strategic Marketing Lead | Driving Revenue Growth Across MENA & APAC | Demand Generation & ABM Expert | Passionate About Data-Driven Insights & Cross-Functional Collaboration
- Role
- Strategic Marketing Lead at Bahwan CyberTek
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sudipta Roy
With over 15 years of experience, I specialize in strategic marketing, demand generation, and brand management to drive business growth across MENA & APAC. My expertise lies in crafting impactful GTM strategies, ABM campaigns, and digital marketing initiatives that accelerate pipeline and revenue.I thrive on data-driven insights, cross-functional collaboration, and customer-centric storytelling, ensuring brands resonate with the right audience. From executing high-impact campaigns to leading multi-channel strategies, I have a track record of enhancing brand visibility, customer engagement, and market expansion.Passionate about leveraging technology and analytics, I bring a mix of creativity and precision to marketing. Let’s connect and explore how strategic marketing can unlock new growth opportunities!
Experience
Strategic Marketing Lead
Jan 2025 — Present
Developed comprehensive go-to-market strategies to enhance brand visibility and market penetration. • Designed and executed data-driven account-based marketing, digital marketing, and content campaigns. • Analyzed performance metrics to optimize outreach and improve lead conversion rates. • Leveraged customer behavior insights and market intelligence to refine marketing strategies for long-term growth.
Education
Jain (Deemed-to-be University)
Bachelor of Business Administration - BBA
NTTF (Nettur Technical Training Foundation)
Diploma, Tool and Die Technology/Technician
2005 — 2008
Indian Institute of Management, Kozhikode
Marketing and Brand Management
2025
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