Sudipta Paul

About Sudipta Paul

Marketing leader with 13+ years of experience shaping consumer journeys across retail, brand, digital, and experiential marketing at Samsung, I specialize in creating impactful campaigns that drive awareness, inspire engagement, and convert footfalls into loyal customers.From influencer collaborations and passion-led events to CRM, ATL initiatives, and cutting-edge store content, I bring a strategic yet hands-on approach to marketing. I thrive at the intersection of creativity and data, building shopping experiences that resonate with consumers and deliver measurable business growth.Passionate about driving innovation in retail marketing and forging meaningful consumer connections across corporate, student, and premium audiences.

Experience

1. Marketing Lead Samsung Bkc (Coco Store)

   Samsung Electronics

   Jun 2023 — Present · Mumbai, IN

   Driving growth and consumer engagement across Samsung’s premium retail experiences.Led top-funnel marketing initiatives, building awareness and preference for Samsung’s flagship products.Designed influencer & staff-led event experiences around consumer passion points, boosting engagement and advocacy.Developed consumer shopping journeys that enhanced in-store experience and conversion rates.Spearheaded acquisition strategies for corporate, student, and HNI segments, expanding brand penetration.Delivered integrated marketing campaigns (Digital, CRM, ATL, and activations) aligned with business priorities.Produced store content that elevated brand storytelling and drove product visibility.Executed footfall-driven marketing programs, achieving strong conversion to sales across stores.

Education

• St. Stephen's College, Delhi

  B.A., ENGLISH

  2007 — 2010

• Indian Institute of Management Ahmedabad

  Luxury Business Management (CLLB)

  2018 — 2019

• St. Teresa's Secondary School, Kolkata

  Humanities/Humanistic Studies

• Christ University, Bangalore

  Master of Business Administration - MBA, Marketing and International Business

  2010 — 2012

• Welham Girls'​ School

  Humanities; Maths, Economics, History, Geography, Home Science

Skills

• Sem
• Brand Management
• Marketing Strategy
• Competitive Analysis
• Social Media Marketing
• Mobile Marketing
• Digital Media
• Online Marketing
• Digital Marketing
• Outdoor Advertising
• Market Research
• Digital Strategy
• Media Buying
• Integrated Marketing
• New Media
• Marketing Communications
• Online Advertising
• Marketing
• Public Relations
• Media Strategy
• Ppc
• Advertising
• Media Planning
• Branding & Identity
• Crm