Sudipta Bose

About Sudipta Bose

Dynamic & result-driven marketing, branding, customer centricity strategist with 10 years…

Experience

1. Deputy Manager Marketing

   Acc Limited

   Apr 2022 — Present · Pune, IN

   Developing & proposing a regional marketing budget, monitoring adherence to the approved plan & budget.• Help build and execute brand communication strategy for ACC & Ambuja. Identify & formulate the key pillars of the overall brand strategy to help achieve desired brand positioning and leadership status.• Chalk out annual marketing calendar & formulate actionable marketing plans to deliver on brand and business objectives.• Ideate, innovate & execute clutter breaking messaging & campaigns that help in driving the marketing objectives of the brand.• Collaborate with cross functional teams to understand on-going business & category requirements. • Liaison with internal research team to work on consumer insights feed into communication strategy and fine tune creative’s for better impact on brand & business goals.• Brief creative agency for building content, to drive innovations from its competitors. • Drive execution of ATL & BTL marketing activities by streamlining communication brand marketing team & sales team by providing timely inputs in terms NLB, ISB, in shop, shop painting, flanges, hi-rise wall/tank painting,unipole, pole kiosk and hoardings, newspaper, radio.• Liaison with internal team to work for ADC Dealers meet, International tour, events tie up, dealer & retailer promotion quarterly meets forging strong relationship with channel partners• Provide timely reports to management.• Ensure solid maintenance of corporate and cement product brand visibility. • Brief external vendors to customize brand creative’s to local requirements while ensuring alignment with corporate guidelines, execute & evaluate the outcomes to deliver with specific timeline.• Track solid updates on major competitor’s activity.

Skills

• Digital Marketing
• Management
• Project Management
• Email Marketing
• Advertising
• Interviews
• Social Media Marketing
• Marketing Strategy
• Media Planning
• Marketing Communications
• Online Advertising
• Direct Marketing
• Integrated Marketing