Sudip Mitra

About Sudip Mitra

I bring 25+ years of experience shaping high-stakes growth and portfolio decisions across FMCG, Retail, BFSI, and consumer-led services businesses. My work sits at the intersection of corporate strategy, consumer and market insights, and customer experience—helping leadership teams convert complexity into clear, investable direction. I am most effective where scale, judgement, and accountability converge.In my current role, I operate at group and enterprise level, shaping corporate strategy, portfolio choices, and new-sector entry decisions for a diversified organisation. I partner closely with boards and CXOs to embed consumer evidence into strategy, guide capital allocation, and strengthen experience-led growth across multiple businesses. My focus is on building repeatable strategy and insight capabilities that endure beyond individual initiatives.Throughout my career, I’ve led several initiatives that delivered measurable outcomes, including:– Unlocking Cr+ in growth through consumer-led portfolio and category strategy– De-risking multi-billion-dollar market entries across FMCG, retail, and services sectors– Institutionalising CX programmes covering 90% of enterprise revenue– Driving ₹1,400 Cr+ incremental income through experience and onboarding redesign– Building foresight and insight engines informing long-range investment decisionsAlongside strategy delivery, I have built and scaled high-performing insights and CX teams, developed future leaders, and worked extensively with CXOs, boards, and external partners. My work has been recognised through industry awards and academic engagement as a guest faculty and speaker. I believe strong strategy is grounded in real consumer behaviour, clear ownership, and disciplined execution—not slides.Core Expertise: Corporate Strategy | Portfolio Development | 0-to-1 New Business Build | Consumer Insights | Digital Transformation | Go-to-Market (GTM)| Mergers & Acquisitions (M&A) Support | Board Advisory | Retail & FMCG | Financial Services

Experience

1. Senior Vice President - Corporate Strategy & Business Development

   Aditya Birla Group

   Apr 2024 — Present · Mumbai, IN

   I lead group-level corporate strategy and business development, working closely with the Chairman, board, and business CEOs on long-range portfolio direction and sector expansion. My mandate spans enterprise strategy, consumer-led investment decisioning, and de-risking large-scale market entries across multiple businesses and industries. I operate at a future-back level, ensuring strategy is grounded in consumer evidence and execution clarity.I am driving long-range foresight frameworks and sector-attractiveness lenses that inform capital allocation and diversification priorities. This includes shaping consumer and category theses for new ventures, standardising “right-to-win” evaluation models, and guiding multiple new-sector assessments across consumer, services, and lifestyle domains. The focus remains on building repeatable strategy engines rather than one-off decisions.Skills: Corporate Strategy, Portfolio Strategy, Business Development, Long-Range Foresight, Board Advisory, Capital Allocation, Growth Strategy, Consumer-Led Strategy, Governance

Education

• St. Joseph's College

  ICSE & ISC, Schooling

  1980 — 1993

• MICA | The School of Ideas

  Post Graduate in Communication, Market Research Media Advertising

  2000 — 2002

• National University of Singapore

  Certificate Course on NPS, Customer Experience

• Indian School of Business

  Certificate , Digital Marketing & Analytics

• Calcutta University, Kolkata

  Maulana Azad College, Bachelor of Science (B.Sc.), Economics

  1993 — 1997

Skills

• Insight Generation
• Market Research
• Competitive Intelligence
• Marketing Strategy
• Shopper Marketing
• Customer Insight
• Consumer Behaviour & Insights
• Consumer Behavior
• Consumer Behaviour
• Advertising Research
• Fmcg
• Brand Equity
• Copy Testing
• Online Research
• Mystery Shopping
• Segmentation
• Business Insights
• Primary Research
• Fast-Moving Consumer Goods (Fmcg)
• Secondary Research
• Consumer Insight
• Quantitative Research
• Marketing Research
• Qualitative Research
• Focus Groups
• Questionnaire Design
• Market Intelligence