Sudhir C.

Digital Marketing Lead E-commerce @Reliance Retail

Navi Mumbai, IN

I’m a digital growth marketer with 8 years of experience driving SEO, performance marketing & affiliate across high-scale platforms and fast-growing startups.At Reliance Retail (Reliance Digital), I lead digital marketing growth for E-commerce — optimizing acquisition, engagement, and retention across 9Mn+ monthly users.My approach is full-funnel and impact-first.On the performance side, I lead campaigns across Google and Meta:– Shopping campaigns for top-performing products– Performance Max for long-tail SKUs– Advantage+ Shopping for new product launches– Remarketing and BAU search campaigns for sustained acquisitionOn the affiliate side: – Affiliate campaigns through platforms like Cash karo & Icubeswire etc.On the SEO side: I drive strategy across technical SEO, on-page optimization, and Answer Engine Optimization (AEO). I use AI-led content frameworks to adapt to evolving search algorithms and user queries. Recently, I led a URL migration with minimal loss and improved organic traffic by 14%, with overall users up 41%.These are planned around seasonality, sales cycles, and user behavior to drive measurable results.My strength lies in aligning organic and paid systems — using intent data, content performance, and conversion analytics to build scalable growth loops.Previously, I scaled EDIIFY to ₹3 Cr ARR as co-founder, with 150K+ monthly organic users.I build growth engines that perform — backed by data, refined through testing, and designed to last.Let’s connect.

Mumbai University Mumbai

Bachelor of Engineering - BE, Electronics and telecommunication engineering