Sudheer Yerra

About Sudheer Yerra

I\'m an ardent AI enthusiast passionate about exploring the limitless potential of AI-generated video content. I aim to lead transformative marketing efforts in the dynamic landscape of generative AI video technology. At Rizzle, we generate AI video solutions that are at least times better than manually created videos. This is considering the cost, creation time, and human capital while delivering videos with the same quality. Using our tech, videos can be generated from multiple input formats like Text prompts, URLs, Tweets, Blogs, and Podcasts. My immediate goal is to promote this advanced tech aggressively and make it accessible to all video content creators and enterprises so that it helps them in growing their respective revenue numbers. Here is a brief look at the multiple areas I work on: Vision: I lead the content and marketing strategy of our cutting-edge AI video company. We aim to captivate audiences, drive brand growth, and solidify our position as industry pioneers. Content: I collaborate closely with our talented production team to craft compelling narratives and visually stunning concepts. Data: I firmly believe data is critical to unlocking success in today\'s competitive landscape. We study the market and audience behavior analytically and design marketing strategies accordingly for maximum impact and ROI. In my previous role at Rizzle, I led Rizzle\'s Marketing efforts and made it India\'s top organically viral platform. A brief look at what we achieved as a company in the ~3 years of our B2C operations: Total Downloads= 75MM+ Monthly Active Users (MAU)= 34MM+ Creators= 8MM+ UGC Videos Created= 200MM+ If you\'re passionate about AI-driven innovation, marketing, or video content, let\'s connect! I\'m excited to engage with fellow professionals, share insights, and explore new opportunities. Let\'s shape the future of AI-powered video together!

Experience

1. Director, Marketing & Content

   Rizzle

   Jun 2022 — Present · Hyderabad, IN

   Rizzle is a Short Video Solutions Platform for Businesses & Creators. It is a proven organically viral short video platform that achieved a few industry-beating metrics in its 3 years of operations in the consumer space. Rizzle now empowers businesses to transition to videos at scale and build communities. In the B2C space, these were my areas of work- User acquisition (i.e, mobile app installs) Platforms: FB, Google, Apple Search ads, Affiliates/Ad networks, Preloads.etc - User engagement & retention Using Re-engagement/Retargeting campaigns, Push Notifications, Content optimization.etc - Organic growth CRO (Conversion Rate Optimisation)- It is an extra layer of ASO (App Store Optimisation) that helps in increasing ranks SEO (Search Engine Optimisation)- Using our website, majorly the blogs section → Always kept Rizzle at the top of Google Play charts with a fraction of competitors\' spend. Let\'s talk about my numbers now, shall we?* Google Play Ranks (peaks)=#12 Overall |#2 Social (India)* Lifetime budgets handled=$13MM+* Web User Base= 55MM+* Ads FB (Reduced CPI by 66%) Google (Reduced CPI by 52%) CPM is reduced by 95% CPC is reduced by 66%* Organic traffic Improved by 56 percentage points The peak of 63%(daily avg on Google Play)* Videos shared on Instagram Reels= 3MM+* Views on Instagram Reels= 6BB+(At $0.01 CPV, that\'s $60MM worth of organic brand awareness)* Retention (in the last 1 year): Improved D1 by 150%(~18 percentage points)| D7 by 350%| D30 by 200%* Improved Play store CVR by 460%(~38 percentage points) using CRO techniques (it decreased eCPI by 82.16%) Analytics:* Detailed understanding of various product and marketing analytics platforms Tools: Mixpanel, Firebase, Google Analytics.etc * Took end-to-end ownership of all tools, right from finalizing commercials to having them fully functional and ready to use

Education

• Gandhi Institute of Technology & Management (GITAM) University, Visakhapatnam

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, A

  2012 — 2016