Sudharshana K N
Digital Media, Creative & Visual Strategy, Content Quality, Site Merchandising Operations, Pre-press / Print & Publishing, Product Management
- Role
- Senior Manager, Roundel Media at Roundel
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Sudharshana K N
I am a futuristic & forward-looking digital marketing leader offering 25+ years of experience, with expertise in Digital Media, Quality Assurance, Creative Direction, Product Management and Pre-press. Skilled with excellent organizational and management skills, targeting strategic & leadership assignments with an organization of high repute, preferably in Bangalore. Currently serving as a Senior Manager, Digital Media, with end-to-end ownership of campaign activation, ensuring 100% timely launches by adhering to compliance & brand safety, and leading a 45+ member team to drive automation & process enhancement, resulting in a 40% efficiency improvement. Spearheaded the introduction of research-driven ad products across web, app, Instagram, YouTube/CTV, driving a substantial 30% revenue growth and collaborating with GTM, Creative, Product & Engineering to revamp the sales pitch and increase budget. Proficient in digital media, quality assurance, creative direction, and product management, with expertise in Google Ad Manager, The Trade Desk, Skai, JIRA, and Adobe Creative Suite.
Experience
Senior Manager, Roundel Media
May 2021 — Present · Bengaluru, IN
Revolutionizing the Go-To-Market Strategy (GTM) by introducing innovative Ad Products to elevate customer engagement, employing market research, strategic planning, analytics, product messaging, and user interface optimization. On internal platforms like Web & App Ad Products, spanning Home Page, Product Listing, and Search Listing pages, and external platforms like Shoppable Ad Products on Instagram, YouTube, and Connected TV Videos.Collaborating seamlessly with GTM, Creative, Product, and Engineering Teams, providing day-to-day management of Ad Tech and Product TestingGained a significant 30% growth, leading to a revamped sales proposition and increased budget spending.Mentoring a 45+ member team, spearheading end-to-end ownership of Campaign Activation, ensuring 100% timely launches by strictly adhering to Compliance & Brand Safety, and achieving Speed-to-Market through Ad Tech expertise; Attained a remarkable 40% efficiency boost through Automation & Process enhancement.
Education
Government Institute of Printing Technology
Diploma of Education, Printing Management
1990 — 1994
Karnataka State Open University
Bachelor of Fine Arts - BFA, Design and Applied Arts
2007 — 2009
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