Sudharsan Ramesh

About Sudharsan Ramesh

Omni-Channel Specialist | Data-Driven Marketer | Growth-Focused StrategistWith over 4 years of hands-on experience in managing PPC and full-funnel advertising strategies across health & wellness brands, I specialize in turning complex data into actionable insights that drive sustainable profitability and performance. From launching impactful DSP and Sponsored Ads to optimizing ROAS for better profitability, I thrive at the intersection of analytics, creativity, and strategic execution.A former auditor turned marketer, I hold an MBA in Finance & Marketing and an MS in Project Management. I bring analytical rigor, business acumen, and a problem-solving mindset to every challenge—whether it’s refining keyword strategies, scaling hero SKUs, or designing campaigns that align with both customer behavior and long-term growth goals.I’m passionate about helping brands grow smarter, not just bigger.

Experience

1. Omni Channel Specialist

   BOXOUT®

   Sep 2021 — Present · Hudson, OH, US

   Strategic PPC Campaign Creation and Optimization: Created, optimized, and managed Pay Per Click advertising campaigns for multiple brands on e-commerce websites (e.g, Amazon, Walmart, eBay), resulting in increased visibility and sales.• Advertising Analytics and Insights: Led advertising analytics using specialized techniques such as marginal ACOS (Advertising Cost of Sales) and ROAS (Return on Ad Spend) to provide actionable insights for optimizing advertising strategies through keyword research and optimization to improve product visibility and ranking on e-commerce platforms.• Customer Insights and Segmentation: Specialized in continuously generating customer insights through cutting-edge research and analytical methods. Developed customer segmentation and growth strategies, including engagement, retention, and acquisition strategies.• Marketing Channel Performance Strategy: Developed the strategy for reporting, testing, analyzing, and forecasting business performance across key marketing channels (e.g, search, display) to optimize marketing efforts.• Market Opportunity Identification: Identified market opportunities, built data-driven product marketing strategies, and developed business cases in close collaboration with product teams and sales to drive growth and success.• Competitive Retail Strategy Leadership: Defined and executed a competitive retail selling strategy centered around pricing and product mix, resulting in increased market share and profitability.• Budget Management and Profitability Recommendations: Managed program expenditures within budget guidelines and recommended funding enhancements, demonstrating a clear path to profitability.

Education

• Harrisburg University of Science and Technology

  Master's degree, Project Management

• University of Madras

  Master's degree, Business/Commerce, General

  2017 — 2019

• Ramakrishna Mission Vivekananda College

  Bachelor's in Commerce, Information Systems Management

  2013 — 2016

• Weatherhead School of Management at Case Western Reserve University

  Master of Business Administration - MBA, Finance and Marketing

  2019 — 2021