Sudhanshu Sahu
Generated 7500+ Leads as Senior Mgr. Marketing-Work Store Limited (formerly known as Staples Future Office Products Ltd.) | Brands: Retail Lighting technique (RLT)। Dyson, Lindhaus, Fimap, Showa| Views are personal
- Role
- Sr Marketing Manager at Work Store Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sudhanshu Sahu
Marketing Pro, Professional People Watcher, and Travel Enthusiast: I see the world…
Experience
Sr Marketing Manager
Jul 2022 — Present · Mumbai, IN
Strategic Marketing Leadership: Developed and executed data-driven marketing strategies aligned with business goals, including creating Ideal Customer Profiles (ICP) for 8 distinct business lines.D2C Product Launches: Successfully managed and strategically planned the launch of D2C products, including C&W Tissues, C&W Liquids, SHOWA, and the Guest Amenities Kit under the homegrown SIX AM brand, enhancing market presence and consumer engagement.Demand & Lead Generation: Achieved a 4x increase in leads within 6 months using multi-channel strategies, including LinkedIn, Instagram, Meta, and email marketing, resulting in a robust sales pipeline.Campaign Strategy & Execution: Spearheaded integrated campaigns across digital, social, and traditional media channels, including brand-aligned photoshoots and Amazon PPC campaigns, maintaining a ROAS of 3-4 and ACOS of 25%.Team Leadership & Collaboration: Directed a team of 12-14 marketing and sales professionals, fostering collaboration and consistently surpassing performance targets.Account-Based Marketing (ABM): Designed and executed ABM campaigns tailored to enterprise clients, partnering with C-level executives to drive impactful campaigns and support sales initiatives.Digital Transformation: Led the redesign of websites and enhanced user experiences, ensuring alignment with brand identity and business objectives while leveraging A/B testing and data analytics to optimize performance.
Education
Indian Institute of Management, Indore
Executive, Digital Communication and Media/Multimedia
Pandit Ravishankar Shukla University
B.com, Commerce
2007 — 2010
International School of Business & Media
PGPMM, Advertising
2010 — 2012
Skills
- Web Analytics
- Integrated Marketing
- Corporate Branding
- Market Planning
- Advertising
- Direct Marketing
- Brand Management
- Marketing Strategy
- Brand Development
- Segmentation
- Marketing
- Crm
- Customer Relationship Management (Crm)
- Marketing Management
- Market Analysis
- Sales
- Market Research
- Marketing Research
- Business Development
- Customer Insight
- Marketing Communications
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