Sudhakaran Soundararaj

About Sudhakaran Soundararaj

I don’t just market brands. I build them from scratch.750K+ community. 16M+ monthly views. ₹1Cr+ in brand deals closed. And still obsessed with the next reel that breaks the algorithm.Started as a creator in 2022 — figured out what makes Indian students stop scrolling. Turned that into a career.Spent 4+ years inside some of India’s biggest EdTech brands — PrepInsta, Career247, Adda247 — building social teams, running influencer campaigns, and scaling content that actually converts.Now doing it on both sides:→ As a consultant — helping brands like Enrich Money with social strategy and execution→ As a growth officer — driving AI automation and influencer campaigns at Growfluence→ As a creator — still in the trenches, scripting reels and testing hooks every weekI’ve collaborated with PwC, IIT Patna, and 100+ creators across India.I know what works in the Indian digital market — because I live it daily.If you’re a brand that wants real reach, or a creator who wants real growth — let’s build something. Spearheaded marketing initiatives that boosted audience engagement by 4x and revenue by 40%+ YoYDesigned brand campaigns reaching millions of users across Instagram, YouTube, and LinkedInCollaborated with top creators and mentors to bridge learning, content, and career opportunitiesWhen I’m not running campaigns, you’ll find me mentoring students and creators, or sharing my journey on platforms like Josh Talks, inspiring young professionals to take bold career leaps.Let’s connect — I’m always open to collaborating with forward-thinking brands and global teams that want to make marketing not just seen, but felt.

Experience

1. Marketing Consultant

   Enrich Money

   Mar 2026 — Present

   Managing Social and Brand Execution, Event Execution and Scaling the Reach and visibility

Education

• KGiSL Institute of Technology

  Bachelor of Engineering, Art

  2017 — 2021