Sudhakaran R Dass
Head of Client Retention (Canada) @ADP
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WORK HISTORY
Head of Client Retention (Canada) @ADP
CA
Responsible for monitoring and forecasting losses across the Canadian business• Planning and execute loyalty programs and initiatives to reduce losses and improve client retention • Help build and manage Predictive Models to forecast losses
EDUCATION
Indian Institute of Management, Ahmedabad
Master of Business Administration (MBA)
Osmania University
Bachelor of Technology (B.Tech.)
SKILLS
ABOUT SUDHAKARAN R DASS
As the Head of Client Retention at ADP, I am responsible for monitoring and forecasting losses across the Canadian business, and planning and executing loyalty programs and initiatives to reduce losses and improve client retention. With over 10 years of experience in lifecycle marketing, product marketing, and loyalty and retention, I have a proven track record of delivering profitable growth for global and Canadian brands.I hold an MBA from Indian Institute of Management, Ahmedabad, ranked among the top B-schools in the Indo-Pacific region, and a B.Tech. in Chemical Engineering from Osmania University. I am passionate about leveraging marketing technology, marketing communications, and customer relationship management to protect and grow customer lifetime value, and to make strategic recommendations that help in investment decisions.I am also the Co-Chair and Board Member at Whitchurch-Stouffville Food Bank, where I contribute to the mission of alleviating hunger and poverty in the community.
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