Sudhakaran R Dass

Head of Client Retention (Canada) @ADP

Toronto, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2022 — Present

Head of Client Retention (Canada) @ADP

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CA

Responsible for monitoring and forecasting losses across the Canadian business• Planning and execute loyalty programs and initiatives to reduce losses and improve client retention • Help build and manage Predictive Models to forecast losses

EDUCATION

N/A

Indian Institute of Management, Ahmedabad

Master of Business Administration (MBA)

N/A

Osmania University

Bachelor of Technology (B.Tech.)

SKILLS

Customer InsightBusiness StrategyNet Promoter ScoreCustomer Acquisition StrategiesTeam ManagementOnline MarketingGo-to-Market StrategySmartphonesMobile DevicesCritical ThinkingInbound MarketingLeadershipCompetitive AnalysisMarketingServices MarketingWirelessInternational MarketingMarketing AnalyticsRevenue EnhancementCustomer AcquisitionCustomer Lifecycle ManagementEmail MarketingMonetizationBusiness DevelopmentCustomer RetentionDigital MarketingMobile Product DevelopmentBenefit Cost AnalysisEmerging MarketsMobile MarketingTelecommunicationsProduct DevelopmentProduct LaunchCross-Functional Team LeadershipSegmentationMarketing StrategyProject ManagementVasMarketing CommunicationsMobile Experiences

ABOUT SUDHAKARAN R DASS

As the Head of Client Retention at ADP, I am responsible for monitoring and forecasting losses across the Canadian business, and planning and executing loyalty programs and initiatives to reduce losses and improve client retention. With over 10 years of experience in lifecycle marketing, product marketing, and loyalty and retention, I have a proven track record of delivering profitable growth for global and Canadian brands.I hold an MBA from Indian Institute of Management, Ahmedabad, ranked among the top B-schools in the Indo-Pacific region, and a B.Tech. in Chemical Engineering from Osmania University. I am passionate about leveraging marketing technology, marketing communications, and customer relationship management to protect and grow customer lifetime value, and to make strategic recommendations that help in investment decisions.I am also the Co-Chair and Board Member at Whitchurch-Stouffville Food Bank, where I contribute to the mission of alleviating hunger and poverty in the community.

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Sudhakaran R Dass — Head of Client Retention (Canada) at ADP in Toronto, CA | Unifers