Sudhakar R.
Media Director at Cheil India (Samsung Group)
- Role
- Media Director at Cheil India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sudhakar R.
Core Strengths and Digital Expertise:1. Programmatic Strategy, Media Planning and Campaign Optimization across Search, Social, Display, Video, and CTV/OTT2. Audience and Data Strategy leveraging 1P, 2P, and 3P data3. Performance Marketing and D2C Growth with measurable ROI focus4. Cross-Channel Activation and Optimization across paid media ecosystems5. Leadership, Mentoring and Team DevelopmentPlatforms and Tools:1. Demand Side Platforms (DSPs): Display and Video 360, The Trade Desk, Amazon DSP, Google Ads, Criteo2. Sell-Side Platforms (SSPs): Google Ad Manager, PubMatic, Rubicon Project (Magnite), OpenX. AppNexus Marketplace (Xandr)3. Social Media Advertising: Meta Ads (FB and IG), X Ads (Twitter), LinkedIn, Pinterest, Snapchat4. Data and Audience Platforms: Lotame, Adobe Audience Manager5. Ad Serving and Measurement: Google Campaign Manager 360, Flashtalking, DoubleVerify, Integral Ad Science (IAS)6. Analytics and Reporting: Google Analytics, Adobe Analytics, Looker Studio (Google Data Studio)
Experience
Media Director
Sep 2023 — Present · Gurugram, IN
Education
SSC at Hayathnagar Public School
High School, High School/Secondary Certificate Programs
2003 — 2005
Osmania University
Bachelor of Science (BS), Computer Science
2007 — 2010
Pragati Mahavidyalaya Degree College, Hyderabad
High School, Junior High/Intermediate/Middle School Education and Teaching
2005 — 2007
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