Sudha K.

Experience

1. Team Leader Ppc and Smo

   Digital View India

   Mar 2020 — Present

   Lead Team Members • Vast knowledge of SMO,PPC, SMM, GMVT and brand promotion.• Creative in SMO post creation and content marketing.• Idea & Conceptualizing of SMM & SMO strategies.• Responsible for the successful management of digital strategy.• Digital Marketing Budget- Planning, formulating & Conceptualizing.• Coordination with sales team for location branding and marketing support.• direction to transition teams to ensure GDS service offering is fit for purpose.• Track, report, and provide analysis on all performance metrics for marketing campaigns• Keep up to date with digital marketing best practices and industry research.• Manage reporting and client communication cycles, weekly or monthly depending on the client• Analyze the performance of PPC campaigns, SEO tactics, or Content Marketing strategies and adjust accordingly• Effectively communicate performance to internal team members and clients as needed, while providing actionable insights• Responsible for managing all SMO activities on all Social Channels to increase leads, traffic & brand awareness.• Developing and implementing strategies for companies’ social media sites focusing on Facebook, Twitter, Instagram, LinkedIn, YouTube etc.• Build digital campaigns from the ground up and see them through to execution with effective use of tools, technology and resources• Manage ongoing optimization efforts for existing accounts, and/or create the structure for new clients and new campaigns for text ads, shopping and other ad formats within the AdWords interface.• Facilitate the management and growth of all PPC accounts and ensure that the expectations of the client in regards to those are met• Attend training and develop relevant knowledge, techniques and skills, and implement according to best practices for each client.