Sudeshna Roy
Content Strategist @Kapston Services Limited
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WORK HISTORY
Content Strategist @Kapston Services Limited
Hyderabad, IN
EDUCATION
Army Public School (APS)
High School Diploma, Humanities/Humanistic Studies
MICA | The School of Ideas
Advanced Digital Marketing
Amity University Online
Master of Business Administration - MBA, Marketing
University of Calcutta
Bachelor's degree, Political Science
ABOUT SUDESHNA ROY
Welcome to my Content Wonderland! I\'m not your average content writer; I\'m a word wizard, a storyteller, and a dreamer all rolled into one!I’m Sudeshna Roy: a content-led digital marketer with 5+ years of experience building brands, driving visibility, and converting attention into measurable growth.My core strength lies in content strategy and storytelling, but my impact goes far beyond words. I work at the intersection of content, SEO, social media, email, and performance marketing, ensuring every campaign functions as part of a larger, goal-driven system.I’ve partnered with brands across technology, fintech, healthcare, SaaS, lifestyle, and consumer services, delivering:SEO-optimised blogs and website contentHigh-impact social media and LinkedIn campaignsBrand messaging and thought leadershipContent systems that support lead generation and conversionsWhat sets me apart is my ability to blend creativity with data. I don’t write for vanity metrics—I write, plan, and execute with intent. Performance tracking, audience insights, and continuous optimisation are integral to how I work.Over the years, I’ve led content initiatives for platforms like Engro Technologies, Allied Worldwide, Book My Darshan, CoinTrade, Hitex, Doctor Alert, Praan Wellness, and more—earning recognition such as the Outstanding Performer Award for delivering high-impact, large-scale campaigns.I thrive in fast-moving environments where strategy, execution, and innovation matter equally. Whether it’s crafting a brand voice, scaling digital presence, or aligning content with business goals, I focus on outcomes that last.Always open to meaningful collaborations, strategic roles, and conversations around content, marketing, and growth.Let’s build brands that speak clearly: and perform even better.
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