Sudesh Shetty
CMO @ Fibe | Fintech | Driving Growth in Lending & Fintech | Marketing, Partnerships & Product Growth
- Role
- Chief Marketing Officer at Fibe.India Formerly Earlysalary
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sudesh Shetty
Founding team member and Executive Vice President at Fibe (formerly EarlySalary), where I’ve built and scaled the personal loan business from inception into a leading digital lending portfolio.I currently lead business P&L, oversee marketing (performance and brand), drive UI/UX, and manage strategic partnerships. My focus is on sustainable customer acquisition, platform innovation, and profitability through high repeat usage and strong channel strategies.My experience spans fintech, consumer lending, and digital-first marketing — with earlier roles in fashion, retail, and advertising. From building brand presence to leading product-led growth, I’ve consistently delivered outcomes across both scale and experience.Recognized by the industry with honors such as Social Samosa 40 Under 40 and CMO of the Year – Consumer Loan Company.
Experience
Chief Marketing Officer
Fibe.India Formerly Earlysalary
Jul 2025 — Present · Pune, IN
Education
University of Mumbai
BMS, Marketing
2005 — 2008
Skills
- Digital Marketing
- SEO
- Online Advertising
- Social Media
- Strategy
- E-Commerce
- Advertising
- Integrated Marketing
- Marketing
- Direct Marketing
- Interactive Marketing
- Marketing Communications
- Creative Direction
- Interactive Advertising
- Media Planning
- Mobile Marketing
- Corporate Communications
- Brand Awareness
- Digital Strategy
- Social Media Marketing
- Online Marketing
- Brand Management
- Marketing Strategy
- Creative Strategy
- Crm
- Brand Development
- Digital Media
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