Sudeepthi Komatineni

Data Analytics & Engineering | Data-Driven Audience Targeting @LinkedIn

Role
Audience Targeting & Operations Manager at Linkedin
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sudeepthi Komatineni

I\'m a data enthusiast with over 5 years of work experience in harnessing data to drive…

Experience

  1. Audience Targeting & Operations Manager

    Linkedin

    Dec 2022 — Present · Sunnyvale, CA, US

    Consumer | LinkedIn Premium- Spearheaded audience targeting strategies for LinkedIn’s 1B+ members, driving cross-functional collaboration to accelerate growth across the customer lifecycle and ensuring the right message reached the right audience at the right time- Designed and executed advanced A/B tests to measure the incremental impact of growth marketing initiatives, optimizing campaign performance and key KPI\'s through sophisticated audience targeting techniques- Collaborated daily with cross-functional teams, including marketing, engineering, and data science, to develop data-driven CRM strategies focused on audience targeting and campaign optimization, leveraging SQL, Python, Spark, statistical analysis, and LinkedIn\'s proprietary marketing tools.

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