Sudeep Patil

About Sudeep Patil

Profile Summary• A competent professional with 15 years of experience in Brand & Marketing Management• Sr. Manager - Marketing at Nilkamal Ltd.• Utilized SEO knowledge for monitoring & managing (with agencies) the SEO for the company website and reviewing Google Search Console for website optimization & SEO issues • Showcased expertise in the development & implementation of promotion plans and manage communication for brands including all ATL / BTL activities; acknowledged for conducting road shows in 21 cities against a target of 15 • Expertise in setting up new initiatives, create strategic marketing plans & budgets, develop product campaigns, conduct market research studies, review marketing plans & organize events at National & International platforms • Hands-on experience in coordinating new product launches for achieving maximum brand visibility• Review and interpret the competition and market information to fine-tune the marketing strategies• Excellent track record of consistently delivering growth by analyzing competitors’ actions, and implementing competitive combat strategies• Expertise in analyzing market trends to provide critical inputs for formulating and executing marketing strategies• Capability of creating an inspiring team environment with an open communication culture, setting clear team goals and deadlines, monitoring team performance, and report on metrics• Effective communicator with excellent relationship-building, writing, presentation & interpersonal skills• Strong analytical, team leadership, problem-solving & organizational capabilitiesTechnical Competencies• Develop marketing strategies to build consumer preference and drive sales volumes.• Formulate / Evaluate marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses• Analyze market and competitors\' performance; identify marketing channels • Interpret market trends and gather competitive information; identify trends affecting current & future growth • Conduct competitor analysis by keeping updated market trends and competitor moves to achieve market share metrics• Conceptualize and execute sales promotion schemes to increase the brand visibility, thereby preparing management-level reports on the brand\'s performance, needs, and forecasts• Ensure new product management, complete product life cycle, and product roll-outs; deploy suitable market research tools to gauge market trends and competitor activities• Build an analytical foundation to measure ROI and direct spends for all marketing campaigns

Experience

1. Sr Manager - Marketing

   Nilkamal Limited

   Jul 2022 — Present · Mumbai, IN

   Driving the Marketing Plan for B2B Business – Market Research, Brand Positioning, Communication Strategy, Execution & Delivery, Annual Budget management• Developing & implementing marketing strategies, media management and product positioning plans• Executing marketing strategies for establishing greater awareness about the company & its products• Develop and execute the digital marketing strategy for the company, across all channels including website, social media, email, paid advertising and SEO.• Developing and managing brand collaborations, corporate tie-ups, and co-branding activities

Education

• Indira Institute of Management Studies Affiliated to Pune University

  Masters in Marketing Management, Marketing

  2005 — 2007

• Indira School of Management Studies

  Post Graduate Diploma in Business Management, Marketing

  2005 — 2007

• Shri Annasaheb Dange College of Engineering & Technology Affiliated to Kolhapur University

  Bachelor of Engineering (BE), Information Technology

  2000 — 2004

Skills

• Marketing
• Visual Merchandising
• Business Development
• Marketing Communications
• Corporate Branding
• Market Research
• Channel Partners
• Marketing Management
• Sales
• Brand Management
• Marketing Strategy
• Account Management
• Management
• Product Development
• Key Account Management
• Team Management
• New Business Development
• Competitive Analysis