Sudarshan Raghavan

Experience

1. Senior Account Manager

   Kantar

   Apr 2022 — Present

   Primary Responsibilities- With my promotion to the role of Senior Account Manager, I now play a more active role in managing a team- Additionally, my role now entails keeping an eye on the business side - keeping track of the team\'s target and pushing to develop a pipeline for meeting the same- Regular responsibilities continued, i.e. End-to-End Project Planning and Execution (Proposal Writing and Costing, Fieldwork & Moderation, Client Servicing & Coordination, Analysis & Report Writing, Field Coordination, Internal Coordination)Types of Studies Handled- UX Research (Usability Testing, App Feature Diagnostics, Consumer Journey Mapping)- Category Understanding- Usage & Attitudes (U&A)- Communication Evaluation- Concept Evaluation- Packaging Evaluation- Product Evaluation/TestingSectors: Social Media, FMCG, BFSI, Automobile, AlcoBev, Tobacco, Jewellery

Education

• International School of Islamabad

  Advanced Placement (High School Diploma), Regular/General High School/Secondary Diploma Program

  2010 — 2012

• Symbiosis Centre for Management Studies- Pune

  Bachelor of Business Administration (B.B.A.), Marketing

  2012 — 2015

• Symbiosis Institute Of Media And Communication, Pune

  MBA (CM), Brand Communication

  2015 — 2017

Skills

• Social Media
• Microsoft Office
• Teamwork
• Team Management
• Leadership
• Customer Service
• Adobe Photoshop
• Management
• Digital Analytics
• Google Adwords
• Web Analytics
• Microsoft Powerpoint
• Social Media Listening
• Google Analytics
• Photoshop
• Social Media Measurement
• Research
• Marketing
• Powerpoint
• Microsoft Excel
• Market Research
• Microsoft Word
• Search Advertising
• Public Speaking