Sudarshan Vats
Data engineer @WPP Media | Choreograph | MarTech | CDP | GCP | AI/ML | 1 x GCP Certified
- Role
- Data Engineer - Executive at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sudarshan Vats
Data Engineer with hands-on experience in building and optimizing large-scale…
Experience
Data Engineer - Executive
Jul 2024 — Present · Delhi, IN
Formerly known as GroupM• Designed and optimized large-scale, production-grade data pipelines across cloud platforms using Python and GCP.• Led backend module development and cloud migration projects, deploying solutions via GCP VMs and Dataflow.• Built 10+ POCs across diverse client use cases by collaborating with cross-functional teams to deliver scalable datasolutions.• Co-developed an AI-powered pipeline (using Gen AI models) in partnership with Google to transform imagecreatives into hyper-realistic branding videos—improving campaign efficiency and reducing costs.• Created a machine learning model to predict creative CTR using image features (area, logo, objects, seasonality,text), enabling proactive content planning and budget optimization.• Automated real-time data ingestion, processing, and merging from multiple sources, enhancing reporting andmodeling in GCP and Salesforce.• Developed cross-party data enrichment pipelines using Snowflake and AWS for multiple clients.• Built 20+ grouped-type schemas and datasets in Adobe RT-CDP for real-time and batch data, and createdreal-time custom dashboards in Adobe CJA.• Used Spark SQL for EDA in Adobe CDP and HiveQL/Presto for business validation on Treasure Data.• Built 130+ audiences using Treasure Data and Adobe RT-CDP for activation across DV360, Meta, and GoogleAds.• Developed dynamic dashboards in Looker, Power BI, and Tableau with custom metrics and live connections toGCP and Salesforce for stakeholder insights.
Education
Rungta College of Engineering & Technology Kohka-Kurud Bhilai.
Bachelor of Technology - BTech
2020 — 2024
Kendriya vidyalaya
Secondary
2007 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.