Sudarsan R.

About Sudarsan R.

Results-driven Digital Marketing Officer with strong experience in performance marketing, proven track record of designing and executing high-impact performance marketing campaigns. With a strong focus on lead generation, campaign optimization, and ROI maximization, I bring hands-on expertise in Google ads, Meta ads, Taboola ads & third-party ad platforms.Key Areas of Expertise:Performance Marketing: End-to-end ownership of paid media campaigns across LinkedIn, Meta, Instagram, Google Ads, and more focused on driving engagement, conversions, and brand visibility.Campaign Strategy & Optimization: Skilled in creating high-converting landing pages, compelling ad copy, and continuously refining campaigns based on analytics and attribution models.Budget Management: Experience managing huge budgets annually, ensuring optimal allocation across channels to achieve performance KPIs.SEO Leadership: Hands-on experience in on-page and off-page SEO, quarterly audits, and working with software team to improve web visibility and search rankings.Content Collaboration: Partner with internal teams and external agencies to produce strategic content like whitepapers, case studies, and product-focused materials that support campaign objectives.CRM & Marketing Cloud: Proficient in using marketing automation and CRM platforms (Zoho, Zendesk) to track lead journeys, integrate multi-channel campaigns, and generate actionable reports.

Experience

1. Officer - Digital Marketing

   Texmo Industries

   Sep 2020 — Present · Coimbatore, IN

   Performance Marketer with a proven track record of driving brand visibility and high-intent lead generation in the agriculture and domestic sectors. I specialize in executing data-driven campaigns across Meta and Google Ads, optimizing for seasonal market demands and dealer-driven business models. I bridge the gap between digital strategy and ground-level sales requirements to deliver measurable ROI and strengthen brand presence across India. Performance Marketing: Executed large-scale paid campaigns on Meta and Google, focusing on awareness and lead generation for pumps and allied product lines. Strategic Collaboration: Partnered with regional sales teams to align digital initiatives with seasonal demands and localized market requirements. Data-Driven Optimization: Monitored campaign analytics to refine targeting and creative efficiency, ensuring maximum budget impact. Dealer Engagement: Strengthened dealer networks through localized promotions and Google Business Profile optimization. Content & Social Strategy: Managed end-to-end social media presence, from content theme planning to creative coordination and scheduling. SEO & Web Growth: Collaborated with vendors to maintain SEO hygiene and track organic performance for website growth.

Education

• Bharathidasan University (BDU), Tiruchirappalli

  Master of Business Administration - MBA, Marketing

• Anna University

  Bachelor of Engineering - BE, Mechanical Engineering