Suchitra Anand

About Suchitra Anand

I make brands go from invisible to consistent through the rigor of a journalist and the instincts of a social media strategist.About me:I am a social media strategist with hands-on experience in handling social media for brands across the board. I have experience in developing content strategies, executing social media campaigns on the meta business suite, developing content in various forms, and executing live event coverage in real-time.What I have done:→ Handled social media for ObserveNow across various platforms such as LinkedIn, Instagram, Facebook, and Twitter. I have handled the entire content calendar and the daily publishing cycle for the company.→ Executed social media campaigns for 8 live events for the bigger industry. I have delivered live content and same-day highlight content for the bigger industry.→ Created social media strategies and content calendars for live brand briefs for Kraftshala. I have worked on live brands for the biggest marketing school in India. I have experience in developing content in various forms and have experience in the Meta Business Suite for scheduling and tracking content.Tools:Meta Business SuiteCanvaAdobe Premiere ProAdobe InDesignFilmoraVSDC

Experience

1. Social Media Associate

   First Launch

   Dec 2025 — Present · Bengaluru, IN

   Managing end-to-end social media strategy and content execution across LinkedIn and Instagram for 3 brands simultaneously, integrating audience insights, competitive research, and performance analytics to drive measurable growth. Grew LinkedIn followers from 4,420 to 4,486, a +1.49% increase within a single month through a consistent, data-informed content strategy.Build and execute monthly content calendars grounded in audience behavior, competitor benchmarking, and platform analytics across all 3 brands.Conduct ongoing social listening and competitor research to identify content gaps and shape differentiation strategy.Produce end-to-end Reels, static posts, and carousels: scripting, editing, caption writing, and publishing across platforms.Design on-brand visuals in Canva and edit short-form video using Adobe Video Editor and Microsoft Clipchamp.Leverage AI tools ChatGPT, Claude, and Perplexity for research, ideation, and content enhancement.Write SEO-optimized long-form blog posts covering keyword research, meta titles & descriptions, and structured content formatting (H1/H2/H3, internal linking, alt text). Execute and analyze organic and paid campaigns via Meta Business Suite, tracking reach, engagement rate, follower growth, and conversions.Translate performance data into strategy refinements through regular reporting and A/B testing.Tools: LinkedIn · Instagram · Meta Business Suite · Canva · Adobe Video Editor · Microsoft Clipchamp · ChatGPT · Claude · Perplexity

Education

• Patna Women's College

  Bachelor of Arts - BA, Communication and Media Studies

  2017 — 2020

• Amity University Kolkata

  Master's degree, Public Relations and Event Management