Suchitr Goswami
AI Expert | Growth-Focused Marketing Leader | Automation | Comms | Demand Gen | PR | Product & Brand Strategy | 7+ Yrs | Adobe | Ex- Cvent| Targeting IT & Consulting Giants | Open to Senior Roles
- Role
- Marketing Manager at Adobe
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Suchitr Goswami
B2B marketing leader with 7+ years of experience building brand narratives, marketing…
Experience
Marketing Manager
Nov 2023 — Present
Marketing Strategy & Demand Generation:Spearhead integrated field marketing campaigns across APAC & EMEA to drive engagement, pipelinegrowth, and regional GTM success. Partner with sales and global teams to align campaign strategy withrevenue goals through ABM, email marketing, and localized content. Launched over 15+ field events(webinars, roundtables, roadshows), increasing brand engagement by 40% and driving a 30% uplift inpipeline contribution.• Lead Nurturing, Digital & Campaign Optimization:Develop and optimize lead nurturing campaigns using A/B testing and marketing automation, resultingin 25% MQL–SQL conversion growth. Leverage digital tools to accelerate pipeline velocity throughemail, paid campaigns, and targeted content journeys.• MarTech and Analysis:Leading MarTech initiatives for end to end execution using tools like Marketo, Pardot, Salesforce andHubspot to execute, track and refine campaign workflows followed by reporting analysis • Brand Positioning & PR:Lead brand-building initiatives through content marketing (blogs, case studies, whitepapers) andexternal PR—achieving 5+ media placements and a 20% increase in web traffic. Strengthened Adobe’sNorth American presence through thought leadership and earned media.• Cross-functional Collaboration & Sales Alignment:Drive close alignment with sales to ensure MQL to SQL progression; co-led ABM programs resulting in10% higher opportunity close rates. Collaborate across stakeholders in HRBP, IT, Analytics, andMarketing Ops to maintain consistent campaign execution, data integrity, and executive reporting
Education
Shaheed Bhagat Singh College
Bachelor of Arts - BA, Economics Honours
2014 — 2017
MICA | The School of Ideas
Post Graduate Certificate Program, Digital Marketing & Communications
2020 — 2021
Bharatiya Vidya Bhavan's - Usha and Lakshmi Mittal Institute Of Management
Master of Business Administration - MBA, Marketing and international business
2017 — 2019
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