Suchana Naskar

About Suchana Naskar

I build inbound demand engines that fill pipeline, accelerate revenue, and scale predictably.With 8+ years leading demand generation for B2B SaaS companies, I own the full funnel from strategy and planning, through execution, to measurement and revenue attribution. My work sits at the intersection of marketing and revenue, and I operate with the accountability of a business owner, not just a marketer.On the execution side, I work across inbound demand generation strategy, SEO and LLM visibility, performance marketing across Google, Meta, LinkedIn and Bing, and LinkedIn native ABM programs targeting mid-market and enterprise accounts. I\'ve also managed inbound SDR teams and built lead-to-pipeline handoff processes that meaningfully reduce leakage. More recently, I\'ve been deeply invested in AI-augmented marketing workflows to sharpen targeting, compress execution cycles, and improve output quality.What sets me apart is that I don\'t just run campaigns, I architect systems. Every initiative I lead connects back to pipeline contribution, CAC efficiency, and revenue impact. I work closely with sales, product, and leadership to keep GTM strategy and marketing investment tightly aligned, and I treat budget like it\'s my own.At Locus, I lead growth for a global B2B SaaS logistics platform. At LeadSquared, I scaled performance and ABM programs across multiple business units. At Algoworks, I built and led a digital marketing function from the ground up over three years.Looking ahead, I\'m focused on driving enterprise-scale inbound growth at companies where marketing is treated as a genuine revenue function, not just a support team.

Experience

1. Associate Director, Growth

   Locus

   Aug 2025 — Present · Bengaluru, IN

Education

• Delhi Technological University (Formerly DCE)

  Bachelor of Technology (B.Tech.), Electronics and Communication Engg. (ECE)

  2013 — 2017

• Kendriya Vidyalaya

  I to XII, Schooling, Specialisation : PCMB

  2001 — 2012